I like the term "jeweling" but, as Gearhead mentioned, it can be misconstrued as a completely different meaning. We simply need to pick and choose our wording carefully to avoid customer confusion. Jeweling could simply be that the paint shimmers clearly, but with most jewels you create facets to increase the sparkle. This could be interpreted wrong and be just as bad as "BURNishing" is to DC. Ive never encountered any strange looks when ive used the term but most or still in shock of how good their cars looks to care about what i did. haha
What about "Dazzling" the paint or "Jazzing" the paint? hehe
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