Originally Posted by
dwgcmc
The more frequent I deal with a car, the greater the discount I offer. I tend to offer quarterly or semi-annual plans, but each is customized for the customer and what they want.
As an example, for monthly washing and dressing with a plan of re-waxing/sealing every 3 months I total the normal price I would charge for each service, then discount by 10%/15%/20% (depends on circumstances) and divide by # of service calls (3 for quarterly, 6 for semi-annually) and charge the same amount each month. I have a clause that the price is subject to increase if too much time has passed since the last service.(I`m pretty forgiving unless they are particularly hard on the vehicle or constantly push the limits) This allows the customer to average out the cost and keeps me busy when new business is slow. Also encourages loyalty, as the smaller services are done at the beginning of the contract time and the larger service at the end. I typically don`t make contracts longer than 6 months as situations can change and I always recommend a full detail twice a year anyway.
I hope that was easy enough to follow.
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