A friend of mine who owns a cleaning business advertises in the yellow pages and swears by it. I looked into it and have found it to be expensive. They have what they call a small yellow book in my area and breaks locations down into areas. example, one listings in one book for a small color ad is $1200. a black and white small ad is $575. he also does coupon magazines and gets lots of business from it. He his deeper pockets for his budget, unlike me. Just wondered who spends money on advertsing, what kind? what works and what doesn`t? Thanks , Gary
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