Advertising yellow pages

**RAG** · 02-20-2007, 12:13 PM

Originally Posted by Superior Fine

This year I purchased $7000+ in yellow page advertising in a number of books in my area.

It is going to take a at least a month full of details to pay for but -NO GUTS NO GLORY!

I will let you know how it goes.

Ouch. Big ouch.

I look at it like this: if I were to spend $1000 in advirtising and get $2000 of work from it, I just performed $2000 in detailing for a 50% discount, only my customers did not benefit from this discount. I`ve had much better luck giving my existing customers slight discounts on upgraded services, and in return, encourage them to tell their friends about you - as I`m sure you (Joe) know, referrals are where it`s at!

I got 2 calls from my yellow page ad last week (the most so far), but they were the usual price shoppers. Yellow page shoppers are "price shoppers" and people who want a detail immediately...so if you`re booked out at all, this isn`t your customer base anyway.

**Scottwax** · 02-20-2007, 05:40 PM

Originally Posted by RAG

Yellow page shoppers are "price shoppers" and people who want a detail immediately...so if you`re booked out at all, this isn`t your customer base anyway.

Ditto! Internet and referrals are where it is at now.

**Superior Shine** · 02-20-2007, 06:52 PM

I did get four YP price shoppers today too!!

One had a 2006 range rover, you`d think he would go fo rit.

Well I have all year to make my $$$ back. Time will tell if I threw $$$ away.

**imported_Tex Star Detail** · 02-20-2007, 07:47 PM

I bit the bullet and had a dollar bill size, full color ad placed in the Sprint/Embarq yellow pages. Going to run me $206 and some change per month. We`l see how it goes when the book comes out. If it doesn`t bring me any, or enough work, I will drop it when the year is up.

**brwill2005** · 02-21-2007, 09:09 AM

I am of the opinion that if it brings in additional revenue, it is worth it. I do agree that many are price shoppers, but in that case try to meet their needs and give them a price both parties can live with.

**RAG** · 02-21-2007, 09:17 AM

Originally Posted by Superior Fine

I did get four YP price shoppers today too!!

One had a 2006 range rover, you`d think he would go fo rit.

Well I have all year to make my $$$ back. Time will tell if I threw $$$ away.

Yeah, I too just looked at it as an experiment.

And regarding price shoppers...do I can`t comprehend how most people don`t understand that "you get what you pay for" in detailing...seriously, if somebody is offereing a "complete detail" for $125, you got to know your getting garbage.