If you have customers with out of state college aged students, you have a built in market for twice a year details. Summer and winter break. I now have 3-4 customers who have me come out in the summer and over the Christmas holidays to detail their kids vehicles while they are in town. Usually Dads are pretty good about having their kid`s cars serviced while they are here, you can plant the seed about maintaining the finish as well. One less thing for their kid to worry about (cleaning and waxing their car) when they should be studying.
The first two weeks after Christmas used to be kind of blah, just my regular wash customers but for the last 2-3 years, I have had several details during that time because of my customer`s kids. In addition, this is an opportunity to build a customer for life with this college age kids.
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