My business card!

**Spilchy** · 08-21-2004, 09:59 AM

Although not a professional I do a few details a week for extra cash. For example, next week, I have three scheduled.

This is a 4 x 3 postcard type card. It`s larger than traditional business cards.

The pic on the front is glossy. It is on thick card stock.

I bought the image that I also use in a larger tri fold brochure.

To get 1000 printed, it was $90.00 shipped.

I left out my last name and phone number to maintain privacy

**Spilchy** · 08-21-2004, 10:01 AM

back:

**Redcar GUY** · 08-21-2004, 10:09 AM

Looks good!

I like the fonts, looks very classy!:up

**NavindraLR** · 08-21-2004, 11:07 AM

i like the fonts also.. nice

**Spilchy** · 08-21-2004, 11:13 AM

Thanks guys :up

I did a little research on the fonts. The theme of my tri-fold brochure and these business cards was to try to achieve a vintage 1930`s feel. These fonts kept popping up in the research.

Many of today`s detailers use exotic sports cars and flashy colors for their marketing. I do not like this. I find it to be too "youthful."

I am trying to achieve a more refined look that caters to older, slightly more wealthy clients. They appreciate it, and many after reviewing the tri-fold brochure, want me to work on their car before calling references or asking questions!

The power of target marketing does work.

**Lochi** · 08-21-2004, 11:41 AM

I like it a lot, very classy and elegant :xyxthumbs

**imported_series1** · 08-21-2004, 01:44 PM

I like it. It makes you look very organized and professional

**Auto Care USA** · 08-21-2004, 08:03 PM

Get rid of the prices and little to much writing on the card. Remember your card should be nothing more than a 1 or 2 line advertisment of your business

**jaybs02** · 08-21-2004, 08:12 PM

Originally posted by Lochi

I like it a lot, very classy and elegant :xyxthumbs

:up

Nice and clean, but Auto care may has a point.

You may want to loose your pricing for your next printing.

Just my $.02

Good Luck,

"J"

**Scottwax** · 08-21-2004, 11:16 PM

Very old school! Very

I do have to agree with the others about the pricing.

Other than that, I really like the look of the card. :xyxthumbs

**PakShak** · 08-22-2004, 12:51 AM

Hi Spilchy,

Card looks great. Sometimes it is better to give less information than more. This is one of of those times that less is better.

It will give the customer another reason to call you to find out about your pricing. It will also give you the opportunity to shine.

Basically, you will have the opportunity to let the customer to get to know you. A card can`t express your enthusiam and your personality. By talking with you, it will give the customer the warm and fuzzy feeling about you and the kind of service they can expect from you.

How about just putting,

"Please call for pricing" or "Please call for special rates" :nixweiss

With Aloha,

Ranney

**Corey Bit Spank** · 08-22-2004, 02:35 AM

KLASSEY!!!!

**Spilchy** · 08-22-2004, 08:36 AM

Thanks for compliments :xyxthumbs

I left the pricing in there for a reason.

These cards, larger in size, are more like mini advertisements. Many people have pricing in their paper advertising like fliers or posted on their websites.

I do not leave these business cards in public places. If I did, then I would not include the prices because it is a lot of money and they would be turned away since they wouldn`t know much about what the service includes.

Rather, I ask the owners of the cars I just detailed if I may leave them with a few to pass out to their friends or family.

All of them say yes. So, basically, when someone new receives the card from the person who just had their car "awesomely" detailed, they have everything they need to know about me, the kind of work I do (by seeing the car) and the pricing for the service to be done.

So, when I recieve calls, the real questions concern what is included in a "Deluxe Detail" or an "Express Detail"

I work on referral only. I don`t advertise in the tradtional sense. I do not want Joe Q Public. I want a small network that travels in a wealthier circle. Also, I do not want volume business.

For example, tomorrow I am working on a BMW X8 and his BMW X5 on Tuesday. He came referred to me by a woman whose Mercedes I did. He called me and said he saw the work I did on the Mercedes and received my business card and wanted the Deluxe Detail without asking what it included. His only question was how much more for the SUV.

Pricing is not an issue with these folks. I`m sure many of you pro detailers or weekend warriors deal with clients like these. Like ScottWax works on the Lambos and Bentleys of the strip club owner. I`m sure pricing is not a concern with him! :p

**Auto Care USA** · 08-22-2004, 07:20 PM

You are making one huge mistake by limiting yourself to high end vehicles. If I ever did that I would probally loose 75% of my business. I will take the Buick , the VW and the Lexus and work just as hard on each of them because I am employeed by my customer no matter what they drive. You look for customers , not vehicles. Everybodies $ is the same. Remember there are alot more $25,000 vehicles on the road than $50,000.