Advise on Selling Mobile Service

[centrefire114]

Hi everyone, I am wanting to find out how the mobile detailers approached their clients for the first time, I dont feel Im much of a sales person or least shy, I started making a nice flyer and a letter and putting it into a nice folder with business card and giving it to the secertaries at some businesses. I havent had any response.



My question is or looking for ideas on how would you approach various businesses and try and get their business. I used to have a fixed location but unfortunitly the help I had didnt leave a good impression on my clients I have started calling some of them and letting them know Iam mobile now but no response.



So give me any advise and experinces you can share



THANK YOU

MARK

[imported_kgb]

Put a gun to their heads and assure them that either your polish or their brains will be on their car. They will always choose the polish. :lol



Sicko mode off



Well, if you lost some business do to your helpers I would start from scratch again adn maybe over them a free detail or a super deal to win their business back again.

[zzyyzx]

Pictures, although easily manipulated, always make people ooohhh and aaahhh. Also, maybe offer the person a deal about for every x cars that you detail through their business location, they will receive a free wash, wax, whatever you see appropriate. Sell the convenience of you coming to their business and as a benefit to THEIR employees. No longer having to take a longer lunch or breaks to go get their vehicles.



We have had a few detailers in our parking garage, but none have ever had a good program. They had horrible hours: 10-2. That`s not good because people need their cars for lunch. Take a survey, start by booking in advance and then leave enough time for one more in case someone wants to walk up.



Also, sell your prior experience: "I`ve been detailing for a decade." That will set you apart from the new guys. Use your car as an example. IMO, if your car isn`t well detailed, why should I let you detail mine? Recommendations/Testimonials are great, especially from people with expensive cars. A lot people will think "Heck, the guy with the Porsche trusted him, I guess I could trust him with my Honda."



Most of all, don`t get discouraged. There`s a business philosophy: 10/4/2/1. If you approach 10 people, 4 might take interest in your service, 2 might actually purchase and 1 will be renew their business with you. Ideally both would renew, but this is the real world and 10% return business in detailing is good.

[centrefire114]

thanks for the tips, keep the ideas comming in THANKS

[imported_WCD]

Buff,



Go to www.iprint.com and create a banner to hook onto your canopy should you have one. If you contain water, even better. RoadWarrior is an aquantance of mine and is booked for weeks. He`s the only guy in his town containing water and the city enforces that law. He`s doing very well.

The banner you create can be seen easily from over 100 ft. Face it towards the office buildings. I try to have one lot per day of the week...very little miles on my van this way. I bet after only two weeks with good service, you will get busy. Most business owners tell me that it takes 3-5 yrs. to really build a profitable business that runs itself. In time, you will have an accountant, CPA, insurance, advertising expense (fixed) {You may not even need that}

The thing is most affluent people are well educated. They will assume that your fomer workers are a product of the owner. No matter what, they will assume that the lack of professionalism came from the top..kinda like a pro team. When it doesn`t to well, the coach is fired.

To get them back, they`ll have to see that your new situation is completely different. New uniforms, new look, new standards, etc.



You may want to attend a detailing workshop where you can get a certificate of completion..this is why...

Most newspapers have a "What`s New" in the business section. You contact the paper and do a quick write-up.

Jane Doe from EXTFR Detailing has just completed certified auto detailing training from DGGEGH. He has been named president of EXTFR Detailing which is a local moble detailing business..something like that.



These are just a few ideas I`m rambling out while I get my boys to sleep.



Hope it`s helpful,



R Regan

[jason rawls]

Probably wouldn`t hurt to check your spelling when you write something. Professionalism is the key.