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  1. #1
    Greg Nichols's Avatar
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    I`ve been asked what I do for work. I give the canned response vehicle detailer, which often is followed by that sounds good.....end of discussion. That response lacks passion and doesn`t beg for more info. I`ve come across something called your elevator speech where you construct a memorized intro that leaves the person asking more, it shows passion, and motivation.



    I`ve started working on mine and thought it would be great to see how others word their speeches. We are all striving for the same thing, so borrowing from others ideas is a great start.



    Here is a link to what an elevator speech is How to Craft an Effective Elevator Speech



    Cheers,

    GREG
    Reflections Detailing of Utah
    "Detailing for the Discerning owner"
    State of Utahs most experienced detailing detailer
    Meguiars/Ford Detailing team SEMA 2010, 2011

    duPont Registry Endorsed Detailer

  2. #2

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    "I`m an auto paint correction specialist." Never actually told anybody that but I think its probably accurate for most of us.

  3. #3
    Greg Nichols's Avatar
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    Craigdt,



    Its more than that its a marketing pitch and networking effort. Read the link.



    Cheers,

    GREG
    Reflections Detailing of Utah
    "Detailing for the Discerning owner"
    State of Utahs most experienced detailing detailer
    Meguiars/Ford Detailing team SEMA 2010, 2011

    duPont Registry Endorsed Detailer

  4. #4

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    I think this is a wonderful topic, Greg. I have put this into use many times, even literally. I used to do a lot of vehicle pick-ups from high-rise office buildings when I worked in Minneapolis and often I would get some suit that would see me with a binder and my work polo on and ask me what I was doing.



    It didn`t hurt that we had a posting in the parking garage and my shirt had the company logo, web site, and "Auto Reconditioning Specialist" on the sleeve, so most people that struck up the conversation were looking for more info.



    Currently, I have two approaches; informational and casual



    "I own and operate an auto detailing business. I work mostly on high-end and collector cars but I also do a lot of regular cars. Every car should be detailed at least once per year to prevent permanent damage and retain a higher resale value. What kind of car do you drive?"



    The other is simply, "I`m a professional car geek."



    I use that one on people that are more likely car geeks themselves and draws them to ask more questions.
    - Todd Schmidt -

    Auto Reconditioning Specialist

    and Master of Shine



    TS Detailing

    Wisconsin`s Premier Mobile Detailing Specialist

  5. #5
    Greg Nichols's Avatar
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    We are well skilled as detailers but I think we are lacking in the area of business management and marketing.



    I would hope that we can post up some ideas on these topics this winter, so we can plan out the year better.



    Cheers,

    GREG
    Reflections Detailing of Utah
    "Detailing for the Discerning owner"
    State of Utahs most experienced detailing detailer
    Meguiars/Ford Detailing team SEMA 2010, 2011

    duPont Registry Endorsed Detailer

  6. #6

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    Quote Originally Posted by Greg Nichols
    Craigdt,



    Its more than that its a marketing pitch and networking effort. Read the link.



    Cheers,

    GREG


    Greg,

    What is your elevator speech of choice?

  7. #7

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    Quote Originally Posted by Greg Nichols
    We are well skilled as detailers but I think we are lacking in the area of business management and marketing.



    I would hope that we can post up some ideas on these topics this winter, so we can plan out the year better.



    Cheers,

    GREG


    Exactly why I spend much more time on business matters, as opposed to actual detailing technical issues. I am always honing my skills, but marketing my business is usually my priority. When people ask what I do, I tell them I own an auto detailing company. I never reply that I am a detailer; that is just a job title to most people. Many people have trouble getting past the the reputation that this industry carries. That is why I do my absolute best in making my company as professional as possible.
    Brad Will- Owner

    Reflections Auto Salon LLC

  8. #8

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    Quote Originally Posted by brwill2005
    Exactly why I spend much more time on business matters, as opposed to actual detailing technical issues. I am always honing my skills, but marketing my business is usually my priority. When people ask what I do, I tell them I own an auto detailing company. I never reply that I am a detailer; that is just a job title to most people. Many people have trouble getting past the the reputation that this industry carries. That is why I do my absolute best in making my company as professional as possible.


    This is an excellent point and something I always follow as well. If you tell people you are a detailer they picture a high school kid washing cars in the back of their local dealership.
    - Todd Schmidt -

    Auto Reconditioning Specialist

    and Master of Shine



    TS Detailing

    Wisconsin`s Premier Mobile Detailing Specialist

  9. #9
    Driven WAS's Avatar
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    Quote Originally Posted by brwill2005
    When people ask what I do, I tell them I own an auto detailing company.
    I wonder why most folks AREN`T doing this. I mean, just about everyone in this forum owns their detailing business, correct ? So why if someone asks you, would you say you say anything different than "owner of a small business" ? Anytime I`ve ever been asked, I tell people that I own a automotive detailing business... sometimes people look at me confused (some people don`t even know what the word detailing means... that should throw a red flag at all of us), so I dumb it down and call it a car cleaning company (yes, yes, I know, paint correction is not "car cleaning", but I don`t get the opportunity everytime to go into depth about what my company specializes in).



    In either case, ALWAYS tell people that you own your own company. It`s a different level of respect that you get, even from complete strangers.
    ... Because your vehicle deserves it too

  10. #10

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    I tell people I am an "Automotive Appearance Restoration Specialist"and own my own business. If they are intrigued a good conversation ensues, and if they are perplexed I explain how some individuals restore engines and or structural parts of an automobile, but I specialize in restoring the aesthetic characteristics of an automobile. If they still look puzzled I look it right back at them...then usually we move onto other conversations.
    David Bibiloni

    Tailored Automotive Detailing

    Drive with Distinction

  11. #11
    Barry Theal's Avatar
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    People ask me what I do and I say " I wash cars for a living" It gets there mind thinking a little and they usally laugh and say no really. I say " Then I try to tell them what I really do!!! Greg this is an outstanding article thanks for the link man. I hope all is well!
    Barry E. Theal
    Presidential Details Of Lancaster PA
    Founder of Americana Global Inc.


  12. #12

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    Quote Originally Posted by WAS
    I wonder why most folks AREN`T doing this. I mean, just about everyone in this forum owns their detailing business, correct ? So why if someone asks you, would you say you say anything different than "owner of a small business" ? Anytime I`ve ever been asked, I tell people that I own a automotive detailing business... sometimes people look at me confused (some people don`t even know what the word detailing means... that should throw a red flag at all of us), so I dumb it down and call it a car cleaning company (yes, yes, I know, paint correction is not "car cleaning", but I don`t get the opportunity everytime to go into depth about what my company specializes in).



    In either case, ALWAYS tell people that you own your own company. It`s a different level of respect that you get, even from complete strangers.


    Problem is that many people in this industry run non-registered, fly-by-night operations. They are very unprofessional and do our industry no justice. I think it is very important to distinguish one`s company from these types operations.
    Brad Will- Owner

    Reflections Auto Salon LLC

  13. #13
    Superior Shine's Avatar
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    I slowly turn my head towards them and stare..... hold it like that for 5 seconds, dont say a word. Frown, then I tell them,



    "leave me alone, I,m hot, sun burned, sweaty, have to go to the bathroom, I haven`t eaten lunch yet and I am running late for my next job." :angry



    I,m not big on small talk.
    The second mouse gets the cheese!

  14. #14

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    ^ Why not just leave it at "the stare"? lol

  15. #15
    Superior Shine's Avatar
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    Quote Originally Posted by SoCalB6
    ^ Why not just leave it at "the stare"? lol


    I love the way you think!!
    The second mouse gets the cheese!

 

 
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