escalade would be a selling point...keeping your car clean can show them how well you do things, and that you care about your image.
How many times have you driven by a detailing rig and its beat up, dirty, and looks like it never gets detailed? I do all the time in huntington beach area here in so cal. I just did a quick wash on my Xterra after seeing another detailing truck look hideous and thought to myself, I would never call that one...then I had to look through my filthy windshield to see! Went right home and washed the thing, spent 30 minutes on it with ONR, and it looks better than half the cars on the road today. Didnt care about getting it too washed and cleaned though, its getting a bi-yearly detail next week before going to some perspective clients houses!
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