Ok, I really hate to chime in on a Paul Dalton thread...
I believe that Paul got his start in a high-end dealership in the UK and took a base with him when he went out on his own.
I think the most important aspect of his marketing machine is his home country. Within 1 day driving range there are likely many thousands of half million dollar cars.
Also, Europeans don`t mind spending money for quality as much as Americans in my personal experience. When guys that make less than me have 600 dollar pressure balanced showerheads I start to wonder
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