New Post Card .......

**Superior Shine** · 07-03-2006, 02:51 PM

2500 of each post card will go out to the same 2500 address twice some time in the next two months.

:getdown

**Envious Eric** · 07-03-2006, 03:16 PM

so the same card to the same house each month??? interesting....let us know how it works, and how many new clients you pick up from it....I know you have a big enough client list already with lots of word of mouth....

**Superior Shine** · 07-03-2006, 03:43 PM

Card one will go out then card two will follow it in 4-5 weeks. I plan on hitting the same 2500 about 5-6 times.

I will let you guys know how it goes.

**Envious Eric** · 07-03-2006, 03:59 PM

oh its two cards and not front and back....i get it

**doged** · 07-05-2006, 02:41 PM

Originally Posted by Superior Fine

Card one will go out then card two will follow it in 4-5 weeks. I plan on hitting the same 2500 about 5-6 times.

I will let you guys know how it goes.

Ã¢â‚¬Å“Very professional marketing!!!

If itÃ¢â‚¬â„¢s not already written in stone, may I suggest a photo of yourself, van and trailer. This will add credibility of your established professional image. Alternating post card is also very professional. We have also done mailers of 5,000, three times with amazing success!!!

Just make sure you have a expiration date and call to action.

Good luck.

**imported_newwaxer** · 07-05-2006, 03:30 PM

I would correct the grammar before you send out to high-end prospective clients.

We will love her as if she is ours!

**autobahn** · 07-06-2006, 02:12 PM

From another perspective:

As soon as a company that I`ve never dealt with before sends me more than one postcard cold, I vow to never do business with them.

Some people are extremely annoyed by wasteful junk mail.

**autobahn** · 07-06-2006, 02:14 PM

Also, using "she" is not good "marketing speak", even though you might be marketing to men who might even think of their car as a she. It`s best to be 100% gender sensitive, ESPECIALLY when doing cold marketing.

Cars are NOT boats.

**Scottwax** · 07-06-2006, 03:38 PM

Do you really need to discount your services? Nothing wrong at all with sending out reminders to regulars every few months to let them know it is time to wax again, just not sure if you really need to discount your services.

Are you mainly trying to gain new customers?

**Superior Shine** · 07-06-2006, 06:13 PM

Thanks for the replies.

I have decided not to offer a discount on anything. Good service and awesome detailing is going to have to hookÃƒ©m!

We are busy enough for three of us. I want more business so I can completely be removed from doing the grunt work.

I just need to bump up are cliental a bit.

**chml17l** · 07-06-2006, 06:36 PM

Another suggestion--

"We will love her as if she were ours."

**AMDin93103** · 07-07-2006, 04:25 PM

Originally Posted by chml17l

Another suggestion--

"We will love her as if she were ours."

:xyxthumbs FWIW.

**Scottwax** · 07-07-2006, 05:17 PM

Originally Posted by Superior Fine

I want more business so I can completely be removed from doing the grunt work.

I just need to bump up are cliental a bit.

I can certainly understand that. With my sons helping me, I mostly just do the washing, polishing and waxing and they do the rest. Eventually, I hope to have it where I am in a more supervisory position so I will probably have to start marketing then so I can pay my help more.