Page 1 of 2 12 LastLast
Results 1 to 15 of 19
  1. #1

    Join Date
    Aug 2002
    Posts
    253
    Post Thanks / Like
    When you are building a business plan, how do you estimate the total number of washes (or full details or interior detail) you will end up providing?



    For example:



    I estimate there are 375,000 people in the area. From that, I estimate 95,000 cars. Perhaps, 25,000 car enough to have their car washed by someone else. Of those, 15000 might take their car to a detailer or mobile operation. Of those, 1500 might buy a full detail.



    There are 20 other detailers in the yello pages. There are probably another 15 without a yellow page ad, totaling 35.



    If each of the 15000 paid to wash their car, that would average to 428 per detailer (15000/35). Of those, 6000 might want full details twice per year giving 343 full details to each detailer per years, or 6.5 per week.



    Where do you research to replace the example above with realistic numbers?



    Do you find out how many BMW`s are in the area and multiply that by 6 and go from there?



    How do you know the market for your services is there before starting?



    Many thanks in asvance!

  2. #2

    Join Date
    Mar 2006
    Location
    White Plains, NY
    Posts
    2,714
    Post Thanks / Like
    You should buy the demographics for your area on that. The demographic company can get the real data from DMV and compile it for you. If it cost $5,000 to compile, its worth it, what if you find out that the probability of doing 6.5 cars a week is really 4.5 per week?

  3. #3

    Join Date
    Oct 2005
    Location
    California
    Posts
    449
    Post Thanks / Like
    Quote Originally Posted by thecarguy
    When you are building a business plan, how do you estimate the total number of washes (or full details or interior detail) you will end up providing?



    For example:



    I estimate there are 375,000 people in the area. From that, I estimate 95,000 cars. Perhaps, 25,000 car enough to have their car washed by someone else. Of those, 15000 might take their car to a detailer or mobile operation. Of those, 1500 might buy a full detail.



    There are 20 other detailers in the yello pages. There are probably another 15 without a yellow page ad, totaling 35.



    If each of the 15000 paid to wash their car, that would average to 428 per detailer (15000/35). Of those, 6000 might want full details twice per year giving 343 full details to each detailer per years, or 6.5 per week.



    Where do you research to replace the example above with realistic numbers?



    Do you find out how many BMW`s are in the area and multiply that by 6 and go from there?



    How do you know the market for your services is there before starting?



    Many thanks in asvance!


    I would start with contacting "Professional Car Care online". Not a plug but they have a lot of information.

  4. #4

    Join Date
    Dec 2003
    Location
    Williamstown, New Jersey
    Posts
    1,720
    Post Thanks / Like
    Quote Originally Posted by thecarguy
    When you are building a business plan, how do you estimate the total number of washes (or full details or interior detail) you will end up providing? Where do you research... ...with realistic numbers? How do you know the market for your services is there before starting?




    Here is a good starting point for plenty of free information about people and business.



    http://quickfacts.census.gov/qfd/

  5. #5

    Join Date
    Oct 2005
    Location
    California
    Posts
    449
    Post Thanks / Like
    Quote Originally Posted by mirrorfinishman
    Here is a good starting point for plenty of free information about people and business.



    http://quickfacts.census.gov/qfd/


    Maybe that will work if you’re a food or a retail chain???



    This is just "SOME" of the demographics I market to. I have much more information, where they eat, shop, etc. Do you see what make of cars I put in my ad.



    Female 78%

    Male 22%

    AGE

    25 to 34 10%

    35 to 44 22%

    45 to 54 22%

    55 to 64 24%

    65+22%

    Average Age 53 years

    HOUSEHOLD

    Married 69%

    Single 31%

    Own Home 89%

    Rent 11%

    EDUCATION

    College Degree 59%

    Postgraduate Degree 25%

    Master’s Degree 17%

    INCOME/INVESTMENTS

    Household income (mean)$153,000

    Have a net worth over $1,000,000 39%

    Average net worth (mean)$856,000



    AUTOMOTIVE



    Households owning an imported vehicle 84%

    Households owning a domestic vehicle 53%

    Households owning 3 or more vehicles 39%

    Households owning an imported and domestic vehicle 36%

    Makes currently owned:

    Toyota 26%

    Ford 24%

    Honda 16%

    BMW 15%

    Mercedes Benz 10%

    Jeep 9%

    Lexus 8%

    Acura 8%Volvo 8%

    Chrysler 5%

    Infiniti 5%

    Volkswagen 5%

    Cadillac 4%

    GMC 4%

    Jaguar 3%

    Porsche 3%

    Subaru 3%

    Audi 2%

    Saab 1%

  6. #6

    Join Date
    Aug 2002
    Posts
    253
    Post Thanks / Like
    Thanks and keep the ideas coming!



    doged - that`s terrific data for your client - you collect it for each customer or is that the data for your area of coverage?

  7. #7

    Join Date
    Oct 2005
    Location
    California
    Posts
    449
    Post Thanks / Like
    Quote Originally Posted by thecarguy
    Thanks and keep the ideas coming!



    doged - that`s terrific data for your client - you collect it for each customer or is that the data for your area of coverage?


    Thanks,

    I acquired this information before my marketing campaign. This information was part of my business plan. I acquired 95% of my detailing customer base from this. :clap:



    Edit; As you can see I want women as clients. I get along with them and they smell better!!!.

  8. #8

    Join Date
    Aug 2002
    Posts
    253
    Post Thanks / Like
    Quote Originally Posted by doged
    I acquired 95% of my detailing customer base from this. :clap:



    Edit; As you can see I want women as clients. I get along with them and they smell better!!!.
    What does the :clap: mean - from where did you get the data? ( )



    I like the edit about smelling better - made me laugh

  9. #9

    Join Date
    Oct 2005
    Location
    California
    Posts
    449
    Post Thanks / Like
    Quote Originally Posted by thecarguy
    What does the :clap: mean - from where did you get the data? ( )



    I like the edit about smelling better - made me laugh


    Sure, you have a PM.

  10. #10
    Broke Detailer BigChevMan's Avatar
    Join Date
    Dec 2004
    Location
    Ohio
    Posts
    234
    Post Thanks / Like
    Quote Originally Posted by doged
    Maybe that will work if you’re a food or a retail chain???



    This is just "SOME" of the demographics I market to. I have much more information, where they eat, shop, etc. Do you see what make of cars I put in my ad.



    Female 78%

    Male 22%

    AGE

    25 to 34 10%

    35 to 44 22%

    45 to 54 22%

    55 to 64 24%

    65+22%

    Average Age 53 years

    HOUSEHOLD

    Married 69%

    Single 31%

    Own Home 89%

    Rent 11%

    EDUCATION

    College Degree 59%

    Postgraduate Degree 25%

    Master’s Degree 17%

    INCOME/INVESTMENTS

    Household income (mean)$153,000

    Have a net worth over $1,000,000 39%

    Average net worth (mean)$856,000



    AUTOMOTIVE



    Households owning an imported vehicle 84%

    Households owning a domestic vehicle 53%

    Households owning 3 or more vehicles 39%

    Households owning an imported and domestic vehicle 36%

    Makes currently owned:

    Toyota 26%

    Ford 24%

    Honda 16%

    BMW 15%

    Mercedes Benz 10%

    Jeep 9%

    Lexus 8%

    Acura 8%Volvo 8%

    Chrysler 5%

    Infiniti 5%

    Volkswagen 5%

    Cadillac 4%

    GMC 4%

    Jaguar 3%

    Porsche 3%

    Subaru 3%

    Audi 2%

    Saab 1%


    Someone sold you bunk data because your percentages don`t add up. You have 159% for your manufacturer breakdown. :shocked

  11. #11

    Join Date
    Apr 2005
    Location
    Ashburn, VA
    Posts
    2,078
    Post Thanks / Like
    Not if a household owns more than one make.
    Brad Will- Owner

    Reflections Auto Salon LLC

  12. #12
    That'll buff right out! jimmybuffit's Avatar
    Join Date
    Jan 2003
    Location
    Indianapolis (NW)
    Posts
    2,384
    Post Thanks / Like
    There is a great new book, Blue Ocean Strategy



    http://www.valuebasedmanagement.net/..._strategy.html



    A very different method of seeing YOUR place in your market.



    Purely by coincidence, the overall concept has worked quite well for me.



    Good Luck.



    Jim
    "If it was easy, everybody`d be doing it."
    www.jimmybuffit.com

  13. #13

    Join Date
    Dec 2003
    Location
    Williamstown, New Jersey
    Posts
    1,720
    Post Thanks / Like
    Quote Originally Posted by doged
    This is just "SOME" of the demographics I market to. I have much more information, where they eat, shop, etc. Do you see what make of cars I put in my ad.



    Female 78%

    Male 22%

    AGE

    25 to 34 10%

    35 to 44 22%

    45 to 54 22%

    55 to 64 24%

    65+22%

    Average Age 53 years

    HOUSEHOLD

    Married 69%

    Single 31%

    Own Home 89%

    Rent 11%

    EDUCATION

    College Degree 59%

    Postgraduate Degree 25%

    Master’s Degree 17%

    INCOME/INVESTMENTS

    Household income (mean)$153,000

    Have a net worth over $1,000,000 39%

    Average net worth (mean)$856,000



    AUTOMOTIVE



    Households owning an imported vehicle 84%

    Households owning a domestic vehicle 53%

    Households owning 3 or more vehicles 39%

    Households owning an imported and domestic vehicle 36%

    Makes currently owned:

    Toyota 26%

    Ford 24%

    Honda 16%

    BMW 15%

    Mercedes Benz 10%

    Jeep 9%

    Lexus 8%

    Acura 8%Volvo 8%

    Chrysler 5%

    Infiniti 5%

    Volkswagen 5%

    Cadillac 4%

    GMC 4%

    Jaguar 3%

    Porsche 3%

    Subaru 3%

    Audi 2%

    Saab 1%






    Looks like "SOME" of the demographics this guy markets to has been plagiarized and taken word for word from Diablo Magazine. Not a very original marketing strategy. Take a look and decide for yourself.



    http://72.14.203.104/search?q=cache:...s&ct=clnk&cd=3

  14. #14

    Join Date
    Oct 2005
    Location
    California
    Posts
    449
    Post Thanks / Like
    Quote Originally Posted by Jimmy Buffit
    There is a great new book, Blue Ocean Strategy



    http://www.valuebasedmanagement.net/..._strategy.html



    A very different method of seeing YOUR place in your market.



    Purely by coincidence, the overall concept has worked quite well for me.



    Good Luck.



    Jim




    My Blue Ocean is full with women who have expensive cars. What better place to swim?

  15. #15

    Join Date
    Oct 2005
    Location
    California
    Posts
    449
    Post Thanks / Like
    Quote Originally Posted by mirrorfinishman
    Looks like "SOME" of the demographics this guy markets to has been plagiarized and taken word for word from Diablo Magazine. Not a very original marketing strategy. Take a look and decide for yourself.



    http://72.14.203.104/search?q=cache:...s&ct=clnk&cd=3




    Plagiarize!!! Be carful Franky, very carful.



    If you were in on the pm’s you would know exactly were it came from.

 

 
Page 1 of 2 12 LastLast

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. Excellent way to market your services
    By safetyman2010 in forum Professional Detailer General Discussion
    Replies: 4
    Last Post: 07-06-2012, 04:08 PM
  2. Services you guys offer?
    By DetailnByDustn in forum Detailing Business Management & Marketing
    Replies: 28
    Last Post: 09-04-2009, 08:19 AM
  3. What other services do you offer
    By jaybs02 in forum Start your own auto detailing business
    Replies: 4
    Last Post: 01-20-2008, 11:04 PM
  4. Estimate Detail Cost
    By dtailmycar in forum Professional Detailer General Discussion
    Replies: 5
    Last Post: 07-10-2006, 08:31 PM
  5. Perfect detail market?
    By imported_rookie in forum Professional Detailer General Discussion
    Replies: 15
    Last Post: 09-15-2004, 12:18 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •