I’m currently in my final year at Quinnipiac University (AACSB Accredited) in Hamden, CT. In my Management-490 class we are acting as business consultants for local small businesses in need of a little extra help from business students. The problems have a pretty decent range, but the two core areas of emphasis are:
Websites
One of the most crucial communication tools in a small business is an informative, professional, and well-put together website. Before you jump on me for my dated appearance of my site, I will confess to it. My website really needs a facelift, but I have been concentrating on my full-time job (Student ) and future career. After doing a bit of searching on website building, I came up with this program for building a website:
http://www.v-com.com/product/Web_Easy_Pro_Home.html - Web Easy Professional 6
Getting hits to your website is also a crucial area to not overlook. On a recent thread, some members mentioned using hidden “keywords†to get hits from search engines. However, if discovered, you could be on your way to bans-ville from Google/Yahoo. I suggest taking a look at this tutorial on website optimization.
http://wordsinarow.com/seo.html - Search Engine Optimization
Marketing
A successful marketing plan is what fuels a small business, but it breaches far past advertisements. A marketing mix consists of:
Target Market - http://en.wikipedia.org/wiki/Target_market
Product - http://www.marketingteacher.com/Lessons/lesson_plc.htm
Place - http://www.marketingteacher.com/Less...sson_place.htm
Price - http://www.marketingteacher.com/Less...on_pricing.htm
Promotion - http://www.marketingteacher.com/Less..._promotion.htm
Part of being a successful business is being competitive, so this information is just to get you started. Use it how you like and if clarification is needed, just ask.
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