The Main Difference

I was giving a estimate to a prospect the other day. I was about $50.00 higher than another larger detailer. He ask me why I was higher. I told him who would you rather have work on your car. The guy that is being paid $10.00 an hour and has little to no expertise, is following a check list and has no product knowledge, or me with 30 years experience in car care, and does the research and using the best products that are available on the market!!

I said of all the detail shops I have been to here they can`t tell and swirl remover from a sealant. I told him your car will look great when you get it back but after a few washes the fillers in the wax they apply with wash off.

I booked the job and he was really happy with the car.

Well put beemer!!!

Any chance I can hire you as my Marketing Agent?

Thanks

I came from the electronics company and did all there new business development. I learned a bit about marketing there, I just apply that to my detail biz

Way to go,
I believe that in order to be successful you must
1. Know your products
2. Know your abilities
3. Know your customers
4. Know your competition
5. Know when to stand your ground
6. Know enough to always deliver your best and nothing less
It sounds like you are doing what it takes to be successful!
Congratulations!

Good advice Kim. Sounds like something I need to pin up on the mirror.

"You can do it dave...keep truckin" :lmfao

Seriously, my biggest fear is that I`m a pansy and won`t stand my ground.

You must be confidante in your work and know that it stands out from the other shops, I have that!

Quote:

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Originally posted by kimwallace
Way to go,
I believe that in order to be successful you must
1. Know your products
2. Know your abilities
3. Know your customers
4. Know your competition
5. Know when to stand your ground
6. Know enough to always deliver your best and nothing less
It sounds like you are doing what it takes to be successful!
Congratulations!

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I couldn`t have said it better. Customers really appreciate this approach.

Very well said.