no more wash and wax services?
after years of going through employees, and the recent rise in the cost of gasoline, i am considering, not offering wash and vac/ wash and wax services to all new clients. I will also not use a helper(at least I dont want a helper for a while, I am tired of training, and not finding the right guy/girl for the job.). I will now require all new clients to first get their vehicle completely detailed, then maintained as needed. I will not change any policies for exhisting clients. I am thinking more full details, less riff raff cheapos, more ching-ching! Anyone been here before? Should I keep doing these $50 stops or concentrate on focusing myself on selling the full details.Thanks in advance for your advice.
Re: no more wash and wax services?
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Originally posted by dirt doctors
i am considering, not offering wash and vac/ wash and wax services to all new clients.
I will now require all new clients to first get their vehicle completely detailed, then maintained as needed.
I am thinking more full details, Anyone been here before?
Should I keep doing these $50 stops or concentrate on focusing myself on selling the full details.
Basically what you are doing is trying to serve two completely different markets at the same time. Think about it. Most people who want a wash/n/wax service usually do not purchase full details very often. Why should they? You`re keeping their car looking so good with every low cost wash/n/wax there is really no need to pay for full details. You have basically become your own competition. Not a good idea. What you need to do is try to understand and further identify the mission of your business. What do you want your business to be? Do you want to be a low-cost wash/nwax/ service? or do you want to be a high dollar full detail service? There is nothing wrong with either, it`s just that when you try to do both, in most cases, that presents a problem.
Let me give you a little background about the mission of my detailing business. Since I started my own mobile detailing business here in Southern NJ in 1986, I have only ever offered a full, complete detailing package. No wash/n/wax or express type services. I realized early on that I did not want to compete against local car washes and other wash/n/wax services. I figured that I would rather concentrate on high priced full service details. I have been asked many times about weekly washes and I have always politely declined. It`s just not what my business is about.
In order to focus more on offering higher priced full details, you will need to think about how you can educate your customers so that they understand the important benefits of having their vehicle completely detailed at least three to four times a year, usually with the change of each season.
Just my thoughts...
Re: Re: no more wash and wax services?
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[i]You have basically become your own competition. Not a good idea. [/B]
Well said, this is true. One more thought that goes down this line. It kind of sounds like you have sufficient business to be able to make a choice. You only have so many hours in a day. Spend them doing what you want/like to do. If that means making more money all the better.