Originally Posted by getcha
I never do market towards people. Luckily I started off and I am able to get more and more clients albeit a bit slower than true marketing because my work speaks for itself.
I have also found that people love to be able to say they have someone who comes and takes care of their cars. I also find people like to have a feeling(while they do understand its a business) that I AM semi private and that I dont offer my services to every single person. If they wanted that they could go to a commercially run place locally, granted the results would be different.
So I am not comfortable with mail marketing just because of the group of people I do work for. They like that I am their guy and they like that I dont offer to everyone and that they are in a niche of clients so to speak.