Originally Posted by
Ron Ketcham
What many do here is not "real world", as most are aware.
A tiny swirl or such is not a big deal to most new car purchasers, of which is around 12,000,000 a year in the USA.
"Does it run, does it start and stop, am I able to go from point A to point B, how much is the payment or lease and can I afford the monthly fee", is how the majority of new and used vehicle buyers think.
They really don`t care unless there is a "glaring" concern staring them in the face.
Then came "modern marketing", then came TV and then the internet, and then a small percentage of the buying public started to require their "vehicle" to be delivered to them that looked as good as on the printed page or the tv commerical.
As the "media", be it electronic or printed grew and became an everyday part of creating "expectations" for the purchasers, companies that were already there, saw the future to sell a lot more products.
In the old days, back when 90% of those who are on the forum were not even born, a can of Simoniz Paste Wax or Johnson`s Paste wax was the product they purchased, Mequiar`s was one of the first to move from "professional product sales" to consumer as well.
All one has to do is look back in the history of "car care products", gee, we had the afore mentioned, and we had DuPont selling some items, Turtle Wax came into the market, etc, etc.
Today, we see so many "This is the greatest thing since sliced bread-buy it=try it" marketing using the modern net to build a small group of believers who then go on the net and tell everyone in their circle of buddies to "try it-cause I used it, tested it, and it is great!".
Very few individual`s who make such claims were lucky to have got a C in Chemistry in high school, let alone remember the elements that make up the table of elements.
One year of successful marketing this way, can make such companies a lot of money.
They don`t produce any product, they have blenders take a product off their formula list, design a great label, slogan, good graphics, come up with some "inspiring words of wisdom on how great, etc" and market the hell out of it for a short time.
Been done since the original "super polymer sealants of the 70`s"
Aura, etc, etc did this in the late 80`s, even today, infomercials are selling millions of dollars of "not so great" products to the public. Not all are bad, but to most part, yeah, "markeing wins the dollar of the consumer".
How many on here, have bought for these marketing reasons and have the almost full bottle, setting on the shelf in their garage??
I would bet that more, than most would admit to.
Grumpy
PS, now that I have started a flame, watch others flame it to a forest fire as they justify their decisions, purchases, etc
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