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Thread: Marketing

  1. #1
    PapaChop's Avatar
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    Marketing

    So here`s the tri-fold brochure I`m working - any feedback? (Logo is a placeholder until I have one designed, as are the stock images until I get some better photos taken)

    Exterior:


    Interior:

  2. #2
    Autopia Specialist RaysWay's Avatar
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    Re: Marketing

    Love the design. The first change I would do is make the phone number font slightly larger. I know most of the font is the same size and aesthetically it looks fantastic, but I would want the phone number to be very easy to locate and there`s plenty of space in that area.

    I would also consider adding the phone number/website to the bottom of every page like you have on the front with the blue stripe. Consumers have a tendency to look towards the bottom of websites/ads for contact info. For example, if someone has a question on an "a la carte service", they glance at the bottom of the brochure and easily find your phone number.

    Finally, I`d consider removing the "Friday-Sunday" on the front page. I think this is the most "controversial" of the changes and only you can decide whether to remove it or not. If I didn`t know anything about you or detailing, I`d think the shop that works 5-7 days a week full time is better and has more experience than the shop that only works on the weekends. It will also make them call you to check for scheduling/availability, which is the ultimate goal for your brochure. If someone wants a detail on Wednesday, but see you`re only available Friday-Sunday maybe they won`t even bother calling you. Whereas if they call you to check for availability on Wednesday, that gives you an opportunity to talk them into Friday-Sunday. Sometimes less information is more.

    But the brochure looks great so far.

    Edit: I photoshopped a quick outline of everything I mentioned above. Please excuse the imperfections and wrong font, I did this quickly to give you a visual.


  3. #3
    PapaChop's Avatar
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    Re: Marketing

    Agreed on all - hadn`t thought of the hours being perceived that way. Thanks!

  4. #4
    Wax Waster Ronkh's Avatar
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    Re: Marketing

    Quote Originally Posted by Vega@Autopia View Post
    Love the design. The first change I would do is make the phone number font slightly larger. I know most of the font is the same size and aesthetically it looks fantastic, but I would want the phone number to be very easy to locate and there`s plenty of space in that area.

    I would also consider adding the phone number/website to the bottom of every page like you have on the front with the blue stripe. Consumers have a tendency to look towards the bottom of websites/ads for contact info. For example, if someone has a question on an "a la carte service", they glance at the bottom of the brochure and easily find your phone number.

    Finally, I`d consider removing the "Friday-Sunday" on the front page. I think this is the most "controversial" of the changes and only you can decide whether to remove it or not. If I didn`t know anything about you or detailing, I`d think the shop that works 5-7 days a week full time is better and has more experience than the shop that only works on the weekends. It will also make them call you to check for scheduling/availability, which is the ultimate goal for your brochure. If someone wants a detail on Wednesday, but see you`re only available Friday-Sunday maybe they won`t even bother calling you. Whereas if they call you to check for availability on Wednesday, that gives you an opportunity to talk them into Friday-Sunday. Sometimes less information is more.

    But the brochure looks great so far.

    Edit: I photoshopped a quick outline of everything I mentioned above. Please excuse the imperfections and wrong font, I did this quickly to give you a visual.



    +1
    Formerly the "Best Detailer", now just Super Wax Waster Man. Not necessarily tactful, but normally right. It`s good to be da King !!!

  5. #5

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    Re: Marketing

    Clever use of relating detailing to massage.

  6. #6
    WAXOFF's Avatar
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    Re: Marketing

    I would use a tachometer for your logo and use some type of slogan to tie in the Rev part of you name and show the tach at about 7000 RPM and say something like "Rev your car up with Revitalize"
    2011 Jeep Compass Bright Silver Freedom Drive II
    2014 VW Tiguan SE White Gold

    Fighting everyday against the loss of gloss

 

 

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