So I first got into bartering when I had a long-time client of mine say he just couldn`t afford my services anymore. He introduced me to a bartering company that he`s turned his company to, with the market being the way it is, and said that he could continue using me if I`d join. He just needed to find a way to conserve his cash. I figured I didn`t want to lose that $400/mo. between his two vehicles, they had printers on the bartering network, so if anything I could just get all my printing done on this bartering thing. No harm done right?
So I`ve been a member of an undisclosed organization, an international bartering company that has franchises in a lot of big cities, for about 6 months now and I have to say I`ve been pretty pleased with what it has done for my company. I was leery at first just because it was so unfamiliar and I know that there are a lot of gimmicks out there. I`d say it paid off. I`ve since picked up an extra $4,000 in trade dollars and it has covered majority of my business expenses. I would not have had this so its not like all my cash is now turning into trade dollars that have a limited use. It`s simply been a way to fill my downtime and stay productive. All my uniforms, vinyl work for my truck, vehicle wraps, biz cards, flyers, advertising in publications/billboards/radio/etc., and even detailing supplies. On top of all this for my business, I`ve taken a vacation to St. Pete beach, found a lift kit for my truck, vehicle maintenance if I wanted, new tires, looking at getting a fence installed around my backyard, and the list goes on with things I could do.
Drawbacks; I lose out on my product and gas for mobile service. $20 at most. Most members tip in cash so I don`t see this as a big deal. I also find myself traveling further than my normal range for some services but this can be compensated into the price. Any normal client would expect to pay more when you`re traveling an extra 20 miles lets say. That`s understandable. This is down time anyways so at least I`m staying busy.
My point is, for any of you detailers out there just trying to get a little further with this market with the way it is, maybe look into a bartering network in your area. These are not direct 1-to-1 barters. For example, I do a detail for one member that sells pest control supplies. I don`t have to buy his product. I can take my T$`s (trade dollars) to another member and spend it on my advertising instead. This has given me the opportunity to up my cash sales even more. Right now I`m paying my own way through college and cash is very tight. I WOULD NOT SPEND $400 CASH on a 6 month advertising package when I`m scraping pennies to pay my tuition. I did however spend that much in T$`s and have made $300 cash back now in only a month. This is just an example of how barter has worked for me. I hope this helps someone out there.
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