I don`t really do many freebies anymore, but I`m not above deeply discounting my services in order to win a customer that I know is going to generate lots of referals. I don`t discount services unless it is 3 or more vehicles. Everybody has two cars that you can detail, but not everybody will pony up a hundred bucks a car for three or four. If they are willing to give me that kind of business, then I`m not above giving them a break. I typically only knock off about 20% or so, but it is enough to secure the customer and obtain referals off the work. I still don`t underestimate the power of the freebie. I`m doing one this week for a neighbor who I know is going to show off his car to all his buddies in his Vette club. The freebie is going to be worth it in the short run easy on this one.
Bookmarks