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  1. #1
    donbeezy's Avatar
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    Grade my flyer/menu

    I created this a few months back and havent used it much. I don`t know if its to plain or too much wording or if people are even going to read it.

    What do you guys think? please feel free to critique everything, business name, packages, prices... all of it

    [IMG][/IMG]

  2. #2
    512detail's Avatar
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    Re: Grade my flyer/menu

    I like it Don. I wish I could get those prices here!

    Curious what you are using to coat the lights and polish the windshield.

    As to the plain or too much wording...I`m no marketing wiz. I think it gets the point across.

    Just standard flyer size? I`m sure its easier to read when its in your hand.

    I like the numbering idea. It would help for someone to remember...ok I want the 3 package and associate a price they could remember with it.. IMO at least


    Brandt K.
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  3. #3
    donbeezy's Avatar
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    Re: Grade my flyer/menu

    headlights - opti lens
    windshield polish - ceriglass and topped with rain x

    thanks! tempted to to color it up some. im trying to think of a logo and color scheme

  4. #4
    Founder Poorboy's World Poorboy's Avatar
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    Re: Grade my flyer/menu

    Hi Don,

    it really depends on the market you are trying to reach ... 30+ years of Professional detailing, no one ever asked for a breakdown, they just wanted to know "how much"

    I found that a magnetic business card was the best way to get and keep customers as paper and plain business cards tended to get lost and then they move on to the next guy.

    Prices are reasonable, but again it depends on your target market and how busy you want to keep. My cousin had multiple vans in his business and did cheap work, but that`s what his clients wanted
    including dealerships where you need to be in and out to make your time count.

    Me, I wouldn`t get out of bed for less than $250+ and would spend a good part of the day doing what ever was needed. Some days it was all out paint repair and some days it was "detailing" or show
    cars or high end cars or SUV`s ...

    It looks like you thought it out well, but the bottom line always comes to what kind of work you want to do and how much do you plan on making per day ... hope this helps ... feel free to pick my brain
    life is short ..do it while you can

    e-mail info@poorboysworld.com
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  5. #5
    donbeezy's Avatar
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    Re: Grade my flyer/menu

    Quote Originally Posted by Poorboy View Post
    Hi Don,

    it really depends on the market you are trying to reach ... 30+ years of Professional detailing, no one ever asked for a breakdown, they just wanted to know "how much"

    THIS. sometimes ill get a person who has seen this flyer and still ask "how much" so it made me wonder if it had complicated wording or people are just to lazy to read. was tempted to scrap the whole thing together and just have people ask.

    I tried to price within the range of the popular local "production" detail shop in town. I only know of 1 other paint correction shop and he doesnt list any prices on his site. I feel I will increase my price in the next few months as business picks up.

    THANKS!
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  6. #6
    Founder Poorboy's World Poorboy's Avatar
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    Re: Grade my flyer/menu

    Don`t scrap it, but you might want to say a price + not give definite end price, you never know what you might have gotten yourself into ... these types of flyers are good when you get a booth at a car show and look for more deatiling work than just cleaning. I think it is well thought out, but only for those who want to read, such as forum members i doubt many of your customers are on the boards
    life is short ..do it while you can

    e-mail info@poorboysworld.com
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  7. #7

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    Re: Grade my flyer/menu

    Look up what a call to action is. It basically tells the people what you want them to do. Call now to make an appointment with ph.num. Offset it with a different color, bolded. Split testing usually proves red phone numbers have a better %.
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  8. #8
    dansautodetailing.com Stokdgs's Avatar
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    Re: Grade my flyer/menu

    Don,
    Very nice and concise Flyer... What size will the Flyer be ?

    Question - what about Detailing the Trunk area ? Is that Included ? Sometimes, that place is a whole other disaster and sometimes it`s not...

    You should say Headlights rather than Headlight which could imply $75 each, etc...

    Detailing Truth - No matter how well your make this - and yours is really nice - the prospective Clients are STILL going to ask you for pricing for several reasons, including that they just glanced at the Flyer and can`t remember anything on it...

    The idea then would be to get the Flyer into their hands to attract/generate interest/remind them/ that you are there and they can now talk to you about their vehicle/s...

    Lastly, you need to Set the Client`s Expectations Up Front ( in a friendly, professional manner) that pricing is just general and can change After you Inspect the Vehicle and then quote them the price/pricing, etc...

    At this point, you will have studied the vehicle AND the Client`s body language, etc., and figured out what you are going to say AND what you Might say if they push back, to hopefully bump them up to a higher R Level so that in the end their vehicle will be Stunning, and everyone Wins...

    Great Job, Don, you are Moving this Forward !!!
    Dan F
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  9. #9
    A Miracle Detailing Merlin's Avatar
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    Re: Grade my flyer/menu

    I think the approach is very clever.
    I like it. Pricing is your option and market area.
    I do believe that "inspection" is necessary for final pricing.
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  10. #10
    JustJesus's Avatar
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    Re: Grade my flyer/menu

    i`m really digging on the "R" concept.
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  11. #11
    Alvin_pad's Avatar
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    Re: Grade my flyer/menu

    Good but R1 I think too low price and you don`t make any profitable.


    Sent from my iPhone using Tapatalk
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  12. #12
    donbeezy's Avatar
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    Re: Grade my flyer/menu

    Quote Originally Posted by Alvin_pad View Post
    Good but R1 I think too low price and you don`t make any profitable.


    Sent from my iPhone using Tapatalk

    i thought about removing that package all together. no real money in just washing cars IMO

  13. #13
    donbeezy's Avatar
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    Re: Grade my flyer/menu

    will brainstorm some color scheme and logo, will update this in a few weeks with all the changes everyone is recommending.
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  14. #14
    Alvin_pad's Avatar
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    Re: Grade my flyer/menu

    Quote Originally Posted by donbeezy View Post
    will brainstorm some color scheme and logo, will update this in a few weeks with all the changes everyone is recommending.
    Great and do you have website?


    Sent from my iPhone using Tapatalk

  15. #15
    donbeezy's Avatar
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    Re: Grade my flyer/menu

    Quote Originally Posted by Alvin_pad View Post
    Great and do you have website?


    Sent from my iPhone using Tapatalk
    not yet, that would be my next step if things start to really advance
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