I`m about to launch my website and I`m trying to decide if I should offer a Discount membership club on it. Maybe for the price of $79 customers get a lifetime membership of perks. I was thinking 10% off any services, and free upgrades like sealant, extra coat of wax, window sealant, fabric protection etc,. Something that just costs pennies to do. Possibly a free 16oz bottle of quick detailer spray with my own label on it with every detail. You can get 5 gallons of generic QD for about $50 bucks. I can mail out a cheap laminated club card, welcome letter and a sticker when someone joins. It`s all about perceived value.
The way I figure this is incentive for customers to feel the need to get their monies worth and want more details done. I`d rather have 90% of the revenue than nothing at all. There`s also those guys who will just use the membership once and the club fee is extra revenue in my pocket.
Do you guys think this is worth implementing or am I overthinking again? If so, what do you think the membership benefits should be?
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