Originally Posted by
Secret Chimp
So how do you go about finding new clients?
After seeing dozens of detailers in my area going through the same exact motions to get themselves business (putting cards on cars, handing out brochures, visiting offices, etc...), I sat down and figured a few ways to access customers that these guys aren`t using. I decided that if I was going about getting business differently, my marketing message wouldn`t get lost in the static of 11 other detailers messages.
Here`s what I decided to do. I joined the local Chamber of Commerce so I could participate in EVERY business mixer and business networking event they offered. That gave me many opportunities to speak with other business owners. The exact kind of folks who can afford my service. The exact kinds of folks who run businesses, own or manage buildings, or just own nice cars. I told every one of them about my business in person. I gave every one of them my business card. And more importantly, I got their card. I contacted every one of them by phone within 7 days asking for their business. I averaged a 30% booking percentage.
The other thing I did was join a business networking group. These groups are wholly ignored by detailers around here. So when I joined, I was the only detailer in the group/network for my area. All the other business owners in the group learn about your business and market FOR YOU to their friends and business associates. If one of their friends or associates bites, they give you their contact info. You call them and have a 70-80% chance of booking a detail then and there! So just think, there are up to 25 other folks out there marketing your business. All you have to do is market for them. And it`s easy. Since as detailers we speak to a varied group of clients, we can talk to business owners about who provides their IT services, who cleans their office carpets etc....
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