I have a few hundred to market with this month. I can spend it on one of three things...
A. Direct mailing of 1000 4x6 cards I have.
B. 4 weeks of newsprint ads in a neighborhood paper that is sent to 20,000 households.
C. Rent a table at a local business event that will draw about 10k people who are seeking to learn about local businesses and services.
All three work out to about the same amount of cash outlay. One gives my business name a wide exposure. One gives me focused targeting of my business service information. One gives me face to face contact with potential customers in my neighborhood.
Which would you choose to spend your ad money on and why?
SC~
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