Does Chevrolet need a new Logo?

**imported_hooked** · 01-10-2007, 11:52 PM

I was looking at some of the pics of the new Chevy offerings at the Auto Show and this random thought popped into my head...

I think Chevy needs a new updated logo to symbolize its commitment to innovation and fresh ideas. That Chevy bowtie just doesn`t seem to go with all the futuristic vehicles they are coming out with. Especially with the gold color that is now their thing. The gold to me just makes me think "Old Fashioned" and "Old Timer."

Cadillac freshened up its logo a few years ago when they wanted to prove that it really did have a new attitude. I think Chevy needs to do the same thing!

**TrueDetailer** · 01-10-2007, 11:54 PM

They`ll never change the bowtie.

**imported_hooked** · 01-10-2007, 11:56 PM

Maybe not change it, but do something to modernize it a la my Cadillac example.

**Ceezer** · 01-11-2007, 07:55 AM

The bowtie is a symbol of heritage and tradition. As TD stated, I don`t think it`ll ever change.

**cwcad** · 01-11-2007, 08:00 AM

I am not sure if you can tell but I sure hope that they do not change the logo. I love the look as well as what it symbolizes.

**percynjpn** · 01-11-2007, 08:05 AM

I don`t think they need to change it, and I hope they don`t. I`m sure they`ve noted how the Japanese companies have changed theirs many times, so I`m assuming their marketing boys don`t see a need for it nonetheless.

Maybe (God forbid) when Toyota overtakes GM, they`ll think differently.

**BobD** · 01-11-2007, 08:06 AM

What Japanese companies have changed theirs? Just curious

**Setec Astronomy** · 01-11-2007, 08:19 AM

Originally Posted by percynjpn

Maybe (God forbid) when Toyota overtakes GM, they`ll think differently.

I`ve been predicting that for some time now...except the sad truth is Toyota doesn`t need them, they seem to be building plenty of plants and doing fine on their own.

EDIT: Oops, I read that as "when Toyota takes over GM". Never mind.

**TigerMike** · 01-11-2007, 08:27 AM

Chevy (and GM as a whole) need to worry about a lot more things than the bowtie to remain competitive. I think the bowtie symbol is the least of their problems. People are not buying the vehicles because of a little bowtie, but because of other serious issues, underlying/underpinning the bowtie, if you will.

**percynjpn** · 01-11-2007, 08:53 AM

Originally Posted by Danase

What Japanese companies have changed theirs? Just curious

Actually, I should have said "some" Japanese companies.

Of the "Big Four", Toyota and Mazda, and at least for the JDM, Mazda has done it twice in the last two decades (I`m not sure if Honda or Mitsubishi have done so - I`ll look into it!) . This of course doesn`t include the fact that the oldest Japanese auto maker actually completely changed its name from "Datsun" to "Nissan" for no apparent reason - even in Japan, it`s a big mystery why, believe it or not.:think:

**kompressornsc** · 01-11-2007, 09:05 AM

Companies are constantly changing their logo - most of the time it`s so subtle you don`t notice it. A font here, some kerning there...

I`ve been doing embroidery for Ford for probably 15 years, and we`re on logo #3. Unless you looked at them closely, you would never see the differences. Still the blue oval, just tweaked.

**Setec Astronomy** · 01-11-2007, 09:15 AM

Originally Posted by percynjpn

This of course doesn`t include the fact that the oldest Japanese auto maker actually completely changed its name from "Datsun" to "Nissan" for no apparent reason - even in Japan, it`s a big mystery why, believe it or not.:think:

Really?! I thought that was always their name in Japan, and that they thought it wouldn`t sell here (kind of like Matsu````a selling their stuff here as Panasonic), and that then when they were established, they changed it to match the parent company name. Who knew! :nixweiss

**medic159** · 01-11-2007, 11:36 AM

By the way, anyone know the origin and meaning, if any, of the Chevrolet logo?

**imported_Yal** · 01-11-2007, 11:46 AM

From wiki...

Chevrolet was co-founded by Louis Chevrolet and William C. Durant.

Chevrolet first used its "bowtie" logo in 1913. This logo is said to have been designed from wallpaper Durant once saw in a French hotel. Another theory of the design of the mark is from the Swiss cross, hence one of the originial founders was from there.

^

Basically nobody really knows

I agree it should be modernized. I also agree its the very least of their problems