The maximum carnauba content would be 55% in my opinion. And even then, I`ve personally found it to be incredibly difficult to work with. I still strongly feel that most carnaubas advertised with 50% or "more" in carnauba content are truly advertising a weight, not a volume. 30% by volume is about 50% by weight. That`s why you never can truly assess the amount of carnauba in a manufactured wax unless the manufacturer specifically lists their percentage in weight or volume.
THE ULTIMATE MYTH (And write this one down): The % of carnauba content in wax, no matter how it is disclosed, only matters to the amount of wax you will actually use per application. It has no bearing whatsoever on the quality of the wax, nor the finish it will produce. More carnauba just means you get more bang for your buck per tin of wax. However, the pitfall for consumers is that since you apply less wax you have a chance to miss spots on the vehicle than if you were using more product per application.
Should high carnauba % wax cost more than low % carnauba wax? Oddly, no. Solvent costs more per pound than carnauba. Go figure.
One common thought from posters here seems to be that wax only costs a few dollars to make. This is another good myth to dispel. The raw ingredients may be in that price range, but you still also have a cost to manufacture and market the wax. Employees are not free, nor are Autopia banner ads. I dont state this to try and justify anyones pricing, but the rules of business are that of which it`s more than the simple material costs that factor into a produts end-cost. Kinda like the plastic storage tubs you pay $19.95 on TV for that costs $0.75 to make. How much do national television ads and a call center to take orders cost?
Good replies from everyone, nothing we all like reading more than constructive thinking.
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