Treat people the way you`d like to be treated and know that the surest way to lower yourself to mediocrity is to perform only the work for which you are paid. Gimmicks never work long. Consistency and friendliness are the keys to repeat business.
Treat people the way you`d like to be treated and know that the surest way to lower yourself to mediocrity is to perform only the work for which you are paid. Gimmicks never work long. Consistency and friendliness are the keys to repeat business.
EDUCATE!!!!!!!!!! YOUR CUSTOMERS!!! It is our duty as PROFESSIONAL detailers, to explain to the consumer the process in which we plain to execute either for total paint decontamination or removal of seating to gain total access of interior. WE do a in-depth consultation with our customers and a print (out) of what was discuss, and what services are expected for the customer knowledge and our protection.Originally Posted by ScubaStevo
whoa! man, that guy himself will give you enough business to keep you busy!Originally Posted by fergnation
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man, i LOVE this thread! i got so much new info to get my business really up and going... im going to start a notebook of my clients,their car(s),when i detail them, and which detail package they choose.
another way to get repeated business is in this case. i have a client who has had me do 2 of his cars (his Durango and his wife`s 528i). The day after i detailed his Durango he called me after school to tell me how great of a job i did and how he thought it was time to do a wash/wax job on his wife`s 528i again in the near future. it has been a week and a half since then and no phone call yet. i am off of school all next week due to mardi gras and will have lots of free time on my hands. one of the reasons people get others to do their cars for them at their locations is because they are too busy with their work and family matters to remember to do little things like maintaining their cars. since he said he would like me to do his wife`s car, i think it is appropriate when i have free to time to "remind" him. i give him a quick and informative call telling him that i remember him asking about a detail on his wife`s car and that i can schedule him in this time and that time. he agrees, he is happy with the detail and that the job is done, you get paid :spot
also, i was reading the thread and came along about putting ur business name on business cards, Pens, calendars, ect. and leaving them in your clients cupholder or somewhere they find it. I already do this with my clients; i leave a business card in the cupholder so it is easy for them to contact me again when they need my services. i was wondering where i could order some pens or little trash bags to hang on the steering column that has my name on them. i think this will be another good way of advertisement the next time they need a pen or to throw trash away, it reminds them.
just MY .02 cents
AJ Auto Detail, LLC
I think a universal understanding to selling the services rendered would be a great idea, if everyone nationwide was on the same page it would make this business much more profitable, I have spent a considerable amount of time on the concept and structure.
There are going to be issues and many uncommon denominators but for the most part, I think many pro`s could benefit from technique training that breaks well through sales, I think we should have some sort of virtual classroom where we can drum up ideas visually and verbally. There are so many open doors for detailers that they probably miss on a daily basis, I know I use to, and probably still do, but to get the most out of each and every client while offering legitimate services should be the goal. I am in the works of writing a piece and will post when I`m done. No I am not a writer or think I am worthy of publishing anything, but I do think it may help the mindset of a lot of guys on the forum.
I`ve been writing a pretty involved piece on how to sell the sizzle in this industry, many of the topics are no brainers to many of you most likely, but I think it might help some of you make more money, I`m no aspiring writer but I think it can help. I`ve spent hundreds of hours on it and it should help.
I will post one section at a time on this post as it`s prepared and I hope someone can take anything from it and use it to their advantage.
Originally Posted by VaSuperShine
THANKS! LOOKING FOWARD TO IT!!!
AJ Auto Detail, LLC
How to sell the sizzle in the detailing industry
First off, it`s important to take what works for you and try to simplify your presentation strategies, the tricky part is to tweak it into something much more profitable. This combines everything you do and say on a daily professional basis.
Presentation/ Diagnosis of the problem areas/ Customer relations/ Confidence/ and most importantly, knowing what you are worth.
If you don`t TRULY believe you are worth more than a $200.00 job you will NEVER sell a $250.00 job. Even worse, your client will never in a million years believe you are worth any more. I think a lot of guys limit their yearly income with a pre determined mindset that should immediately be erased from the memory banks. Setting package pricing has a huge impact on this. Also worrying about the competitions prices too much will put a huge damper on success.
If you have an exterior detail set up for tomorrow, ask simple questions that will lay the seed in your clients mind like, "what are you using on your leather"?,(try and carry a well respected leather product and knowledge yourself on every facet of it) or "Have you considered sealing your wheels"(if not already introduced or included in your package). The point is, we all leave so much money behind every job, legitimately earnable money, I`d like to stop that.
You already know how to seal and wax glass, and you know although arguably extreme, glass can receive three layers of various sealants. Offer it, they aren`t going to ask you for it, not ever. If you don`t ask for the sale you won`t get it, and I don`t mean push services, but be intelligent with your approach. Sure a lot of this is dependent on customer relations, but the point is, you have to know you are the best for the job period, if you truly do, your client will feel it as well, and will hang off your every word...
...More to come
I agree. Chances are for most customers, if they don`t know about it, they wont ask about it. Most of the time I can tell if someone will want an extra service such as wheels sealed and etc. But you gotta put it out there to reap the benefits.
DJ Mayo
Paint Correction Specialist
Northern, Va
Detailed Image Mid-Atlantic Featured Detailer
very awesome and informative advise scott. And everyone elese thank you very much.
down here in colorful colorado!
Love It!!! Need Moreeee
AJ Auto Detail, LLC
Wow, I just spent a fair amount of time reading this thread, lots of great info here!! Im just getting started so this has helped me a good bit. :thx
Anyone Got Anything Else? Can Always Learn More!!! :d
AJ Auto Detail, LLC
Great info Scott, thanks for the post!!:clap:
Great info!!! Thanks Scottwax!
Ton of great tips!
Great write up Scott...
I do detailing on the side not a full time business as most of you do. But the extra mile is always crucial.
Being trained as a Auto Technician and the fact that When your doing an engine detail your already in there. I check over basic maintenance things some will ask can you check my fluids Tire Pressure. SUre why not. I do a basic visual inspection of things while I am in there. Pointing out a part that may fail shortly, Or Something out of the ordinary that can be repaired/replaced long before a breakdown Makes them all that more gracious.
I caught a Radiator Hose starting to fail early that would have easily caused problems later on when it failed possibly while driving. I showed the customer and she was greatly pleased.
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