Scottwax-
What you have written on this thread is nothing short of outstanding! I have just started on chp 7 of Trump University`s Marketing 101, and what you have said falls perfectly in line with what I have been reading, except that here it is application-specific. I have already used part of those lessons on one customer, and let me say it works BRILLIANTLY! Got a $50 tip on a $192 job!