Originally Posted by
bunkeroo26
Jean,``when I speak about % of correction wanted by a customer,
it is just an additional way for customers to be able to vocalize how they
want their paint to look.` This is just an approximation.`
The reason that I use this method, is that often customers will say that they
want their paint to look perfect.` It is at this time that I explain to them the time
that is needed to achieve 80% defect reduction or better.` I also educate the customer
that they will notice a significant improvement at 50% reduction of defects,
because the majority of swirls will be unnoticeable, unless you are looking for them
at the right angle.
`
I had previously ran into customers who wanted it looking perfect, but didn`t want
me buffing for a long time (too expensive).` There needed to be a middle ground where
I could explain to them that we can get it looking great and still keeping it in their budget.
`
Of course, before I talk percentages of correction, we talk about budget, paint thickness
and maintenance.` Often, upon education about paint, customers will decide to go for a higher
level of correction and a superior coating, because they want it done right.`
`
It is not the customers fault that they don`t really know what to ask for, or what to expect.
I feel that we need to lead them through the process, and inform them of how to make the
best choices.` Often, making the right choices will save them money in the long run and
drastically improve the condition of their vehicle.
`
`
`
Getting back on the packages subject, I would never say that one of my products
is an "All in One" to the customer.` Sure, one of my products Glazes, Polish and Seals.
If I called this an AIO, it would sound less superior than saying that I glaze their paint to
increase depth of color, if I polish their paint to reduce swirls, and then I seal their paint to
retain quality for longer.` From a marketing stand point, these are the same methods described
different ways and both are truthful.` The second more detailed description is more likely to
appeal to customers` (especially ones who don`t know what an AIO is).
`
Another reason that I would be hesitant to describe my process is an AIO, is that I don`t want
to be viewed as a person who takes shortcuts.` This is a danger in the field.` There are many
people who do shoddy work, and I don`t want to be lumped in with them.` Sure, some of my
methods save me time, but I want to be known for quality work and not as the guy who just
slaps some stuff on the vehicle.
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