business card help

**PRISTINE DETAIL** · 01-10-2010, 11:01 PM

so i decided to convert my home garage (upscale neighborhood) into a detail shop.....but at the same time i will be doing mobile detailing when needed.....so my question is, do i put my home address on the business card or do i just put my phone # and later give them my address?......

marco-

**todd@bsaw** · 01-11-2010, 09:45 AM

I am 100% mobile and do not have my home address listed anywhere for people to find. I used to and had a number of people that had `driven by` that were looking for a shop. People are not very good at reading comprehension sometimes.

As many times as you may put "by appointment only" or "we come to you" or "MOBILE detailing" you are always going to have some idiot that will see an address and want to come by NOW for a detail.

**JimmyCutlass** · 01-11-2010, 12:16 PM

Don`t put confusing information in people`s hands. Many consumers have no idea what they want, what to expect from a detailer or how the detailing process works. Once you give out the information, you can`t get it back; whereas if you personally select who has the address after explaining the situation to them, you have a lot more control and improve the image of your business.

I am also 100% mobile and people always ask me where my shop is because there is no address on my card. Some people have trouble understanding the concept of mobile detailing.

**PRISTINE DETAIL** · 01-11-2010, 12:16 PM

Originally Posted by todd@bsaw

I am 100% mobile and do not have my home address listed anywhere for people to find. I used to and had a number of people that had `driven by` that were looking for a shop. People are not very good at reading comprehension sometimes.

As many times as you may put "by appointment only" or "we come to you" or "MOBILE detailing" you are always going to have some idiot that will see an address and want to come by NOW for a detail.

i didnt think of that.....thats a great point......i guess im not gunna put an address

**WAS** · 01-11-2010, 01:59 PM

Originally Posted by JimmyCutlass

Don`t put confusing information in people`s hands. Many consumers have no idea what they want, what to expect from a detailer or how the detailing process works. Once you give out the information, you can`t get it back; whereas if you personally select who has the address after explaining the situation to them, you have a lot more control and improve the image of your business.

This is an excellent point, and I think it`s something we, as detailers and professionals in the industry, overlook quite often. Customers aren`t all idiots (yes, there are quite a few out there that are, but still), and they aren`t all trying to be a PITA, they just don`t know how the industry works and how to go about getting services from it.

When I was a product manager for a local cellular company, I used to run into the same thing, where I`d be so intensly "into" my cellular world, that I`d forget that a lot of our customers were actually first-time cellular users. For this reason, I`d spend a day or two in the retail store, serving and helping those customers myself. It gave me that persepctive again that I, every-so-often, had lost and forgotten.

I`d echo what Jimmy said, don`t let customers build themselves a preconceived notion of how your business operates or what they can get from you. Instead, the goal should be wanting to get them to TALK to you, either by phone, e-mail, or an in-person meeting (however you prefer), where you can sell your services and explain how it all works.