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  1. #31
    Wizard of Iz RollinI's Avatar
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    Re: The blatant misuse of the term “Ceramic”

    Quote Originally Posted by David Fermani View Post
    What is everyone’s opinion on how the term “ceramic” is being whored out by sectors of the car care industry such as car washes as well as the consumer grade detailing product companies? Seems like every time you look another company is labeling their detail spray, wash soap, wax or sealant as “ceramic”. I really think at the end of the day it’s further diluting the strength & quality of real ceramic coatings offered by the ones who pioneered the concept.....professional detailers. Do you realize that tunnel car washes are beginning to offer a “ceramic” sealant for a measly $5 add-on and buying it by drum? The operators of these places actually think they’re applying a real ceramic coating to a car while it goes down the conveyor. This will only lead to the notion of no one ever needing an expensive detailer applied ceramic when they can get the similar thing through their local tunnel wash for an extra $5 or even coat their own car 50 times with their big box brand $15 spray “ceramic”. It’s troublesome to continually watch the professional coating market take a hit like this.
    Great observation.

    You can only imagine how Mobil1 felt a few years back when the courts ruled that it was okay for other companies to call products "synthetic" that weren`t engineered to the same standards. Now, it seems like nearly every quart on the wall is either a "synthetic" or a "synthetic blend" engine oil.
    Rollin Isbell

    "Indecision may or may not be my problem" - Don Chu Know by Jimmy Buffett
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  2. #32
    Forza Auto Salon David Fermani's Avatar
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    Re: The blatant misuse of the term “Ceramic”

    It’s everywhere!
    Metro Detroit`s leader in cleaning, preserving & perfecting fine automobiles!

  3. #33

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    Re: The blatant misuse of the term “Ceramic”

    Quote Originally Posted by David Fermani View Post
    It’s everywhere!
    Not to mention Hybrid is proabably the most marketable marketing words right now


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  4. #34
    Forza Auto Salon David Fermani's Avatar
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    Re: The blatant misuse of the term “Ceramic”

    Like DJ Khalid always says…..and another one


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    Metro Detroit`s leader in cleaning, preserving & perfecting fine automobiles!

  5. #35

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    Re: The blatant misuse of the term “Ceramic”

    It drives me nuts. Lol

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  6. #36
    wannafbody
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    Re: The blatant misuse of the term “Ceramic”

    I highly doubt that anything that`s water based is a true ceramic.
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  7. #37
    Forza Auto Salon David Fermani's Avatar
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    Re: The blatant misuse of the term “Ceramic”

    Quote Originally Posted by wannafbody View Post
    I highly doubt that anything that`s water based is a true ceramic.
    I’ll go on further and say that anything that is sprayed out of a bottle isn’t one either.
    Metro Detroit`s leader in cleaning, preserving & perfecting fine automobiles!

  8. #38

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    Re: The blatant misuse of the term “Ceramic”

    Quote Originally Posted by David Fermani View Post
    I’ll go on further and say that anything that is sprayed out of a bottle isn’t one either.
    Except Gyeon CanCoat 100% agree


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  9. #39

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    Re: The blatant misuse of the term “Ceramic”

    Quote Originally Posted by Coatings=crack View Post
    Except Gyeon CanCoat 100% agree


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    That`s for sure. CanCoat will harden into a solid very quickly. If you don`t flush the spray heads when you`re done, they are toast. Same goes for buffing/application towels. They will harden quickly if not dunked in water in my experience. I`ve lost a few towels which turned into sandpaper.
    Drop by to see the latest at The Car Geek Blog

 

 
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