It`s not so much the thickness of the paint, but the process of taking it from bare metal to using several coats of products used to increase durability and adhesion, then painting and baking in a environment far superior to that of a body shop. They very much have it down to a science and don`t need to "cut corners" like body shops often do, things like simply scuffing and respraying instead of sanding all the way down and repriming. That`s where you lose a lot of durability, it`s in the prep work, and most body shops, when painting a bumper or fender, aren`t taking the paint off first, it`s scuff and shoot when not changing colors.
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