Originally Posted by TWax
See, this is where the things get broken into segments, even among the enthusiast group. Some guys want absurd shine only, and they use mainly sealants and tend to be Zenophobes(and before you say I misspelled xenophobes, I know, think about why I might have done that for the embedded truth!). Some guys want the depth, warmth, clarity, and wetness and stick with your typical carnaubas, albeit pricey high end ones. A lot of us just like everything, good shine, good depth, good warmth, with good presentation (the packaging having a place for a foam applicator inside the can is a big + for me, the smell of the product, how easy it is to use, it not being a goopy puddy mess when you open it... things like that).
Overall, I would say that time is not typically as large of a factor, and while we would *like* durability, if we really only wanted that we`d all be using that big ugly orange bottle and Collinites. Most of us don`t really need more than a month out of a summer product, while a winter product should be able to last the whole winter if possible. Personally, I have no winter products, because I live where we have no winter.
With so many established products out there on the market, breaking into the detailing market is a tough thing to do. We are fortunate enough to have tons of readily available OTC products that work great. So for an enthusiast line of TW products, to really take any market share, I think you`d have to undercut the competition by a decent amount, while delivering a product equally as good if not better in all aspects.
Exposure is also critical here, most of us here are skeptics of any new product that comes out (ie: TW Black Box). We typically buy off of reviews by other people. If you guys were to come out with a new line, I would suggest giving a ton of stuff away to get the name and products out there (Mothers gave away a pretty nice setup with basically their entire FX line and one of their very nice Foose Edition bags along with some MF towels, definitely got the name out there more)
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