Turtle Wax: New member

[Dan]

Turtle wax could make a high end sealant, and Carnuaba line.

They could make a polish worthy of polishing a turd into chrome and a lot of people wouldn`t buy it under the TW brand...

[nosbusa1700]

They could make a polish worthy of polishing a turd into chrome and a lot of people wouldn`t buy it under the TW brand...

You are absolutely right. imo It`s the name perception.



If I were Turtle Wax, I would make a product to compete directly with Zymol, and Swissvax lines, but I wouldn`t call it Turtle wax.



Gatorade now calls their drinks "G", Turtle wax can come up with something.. When I think of Turtle wax, I think of the waxes my dad used back in the 70`s. I just associate TW name with old and outdated..



Twax, just being honest.

[Dan]

You are absolutely right. imo It`s the name perception.



If I were Turtle Wax, I would make a product to compete directly with Zymol, and Swissvax lines, but I would change the name of the product.

All it would take is putting ICE paste into an expensive looking container, creating some catchy brand name and selling it for $250. You coulndn`t boil an egg before there would be some post raving about it.



The thing is, TW owns the market share that makes the most money. Everyone else is little fish. Granted they are little fish that cater to us, but in the grand scheme of things...

[nosbusa1700]

All it would take is putting ICE paste into an expensive looking container, creating some catchy brand name and selling it for $250. You coulndn`t boil an egg before there would be some post raving about it.

I agree..



:LOLOL

[XRL]

I really liked Turtle Wax Platinum. I don`t quite understand why it got pulled from production. I haven`t tried any of the ICE products yet, but I`ve heard they`re very similar to Meg`s NXT products.



The F21 line is also pretty good, but I think a lot of what turns people off is the makeup of some of the products. The TW waxes tend to be almost liquid and not the kinda of hard, nice smelling products we like. The tire and protectants are also not water based, like many of us prefer to use.



I think a new lineup geared towards more enthusiasts under the F21 line could work. I`d be open to it.



EDIT: Something I wanted to get across but didn`t was that I like the concept of the F21 tire spray cleaner/protector. But one of the main issues I`ve had with the TW lineup is that everything is shiny and glossy, many of us prefer a low gloss finish, that just looks dark and healthy. This along with the water based are two of my main requirements for a tire shine, and being a gel is a bonus too (I like to use a sponge applicator for my tire shine, let it soak in a bit, then wipe off the excess to reduce sling).



I used the TW ICE interior cleaner/protector gel and while it worked well, I wasn`t overly impressed with it. It didn`t appear to leave much protection behind, and the little crystals in it made a mess.

[longdx]

Products I have tried from TW:

1)Ice CarWash : excellent lubricity and no spotting

2)TW Ice Liquid Polish: easy on/off for the casual user, nice crisp shine//neg:expensive compared to other OTC brands//little durability (To be honest this is before TW apparently reformulated the Ice Polish)

3)ICE Liquid Clay: I personally like this as an quick and easy alternative to traditional claying. However, I equate it to very good pre-wax cleaner

4)TW Express Shine: excellent spray wax, very durable and easy to use. IME lasts much longer than ICE Polish

5)Foam Away fairly easy waterless wash/wax. I did notice that it streaked on my hood (to be honest the car had been driven prior to application); I have only seen it in a couple stores.

[BigAl3]

i think TW needs to be more involved in & around more detailing forums, and more in tuned on what`s going on with current products (from other manufacturers as well including boutique) in car care, etc.. the only TW product that i use right now would be the cd-2 engine detailer...

[bosco381]

I`m waiting for someone to sell decent clay bars at a decent price at a national chain store. I don`t like to buy a bundled package that includes stuff I don`t need, or paying for shipping from online vendors. Say, $10 for two bars at Walmart or Target. Might as well be a TW product.

[Lonnie]

TWax:

It`s the end results for most detailing professionals. When Turle Wax has the product lines and web site like Meguires with the advice from knowlegdeable company staff professionals answering detailing professional`s and do-it-yourselfer`s questions, then MAYBE some of us will consider TW a viable company.

It`s just that there are SO many competing detailing products on the market, and I tend to use those that give great results without spending a lot of money. It`s a "value" issue.

I spend a good portion of my free time on this forum reading about what others have used and the results of their experience. I value the "`word of mouth" from many of my fellow Autopians. Had it not been for this forum and the information I read here, I would never have known about Collinite waxes or S100 wax or 303 Protectant that I purchased from local vendors/distributors.

This forum is a valuable tool to any detailing person. You`re trying to use us as a marketing sounding board. In my opinion, a good product sells itself. That`s why Optimum Car Care, FinishKare, Poor Boy`s, Chemical Guys, ClearKote,and Zaino products get a lot of recommendations within this forum.

TW and Simonize were (past tense) leading car care product manufacture`s, but time have changes. By your own company`s admission, they no longer manufacture the products they develop, because of economic issues, and that has left some "questionable perceptions" about how good are your products today.

If you and the TW company really are serious about the car care business, start sponsoring detailing seminars that hilight your products. Show us what your products can do. It seems to me that the current TW company is living off its past name and product recognition.

[cjsls]

Hi, long time lurker, don`t post much.

But here is just my opinion on this question

I`m simply curious. What is it that makes Zaino or Meg`s or other products more desireable to some on this board?



I think it is the simply fact that most of your products really just either cater or are marketed to the "average Joe." Most of the people who frequent forum boards such as Autopia are detailing enthusiasts. Alot spend a great deal of time detailing, while some don`t. But most enthusiasts want products that are geared for them as well as geared for a specific purpose. Plus alot of people buy on recommendations and via word of mouth. When people like me who see other enthusiasts time and time again use a specific product, its hard not to want to buy it.





Also...... I`m sure TW can compete with products if it already doesn`t such as tire/wheel cleaners, vinyl/leather/plastic dressings, wash solutions, waxes, clays, etc. etc. etc.

BUT.....

Alot of what you read and see on this board is in regards to paint correction. I`m fairly new to this so forgive my ignorance, but with the easy access nowadays to machines such as the Porter Cable 7424, the Meg`s version, the Makita rotary`s, most detail enthusiasts can now do what was once only reserved to people who were "professionals" i.e. body shop. With the somewhat easy access of these machines comes a wide range of available pads, compounds, polishes that can be used with it. Can TW provide products or compete with this segment of the market?

[Scottwax]

Over proper prep, any wax will look pretty good. However, the Turtle Wax line doesn`t contain heavy compounds, medium grade and finishing polishes like Meguiars.



I do like your spray leather conditioner. Nice scent, no greasy fake shine.

[gmblack3]

Why does TW sell the rubbing compound in a green can? That stuff is the devil. I`ve fixed more then a few cars that where marred to hell and back only to see a newer looking can of this poison on the clients shelf.

[jking]

They should make a combo to compete with 105/205 and start there. I would try it if the price was right. I agree the green can is the devil.

[XRL]

I`d be all over a good clay that could be had for $10 at walmart, preferably coming in an air tight(ish) storage container (ie Meguiars clay).



I think another issue with the TW lineup is that while they may have some good products out there, they are as expensive or more expensive than products from other brands (with a better reputation) like Megs, Mothers, etc. That`s why I haven`t tried ICE paste, why bother when it costs a few bucks more than NXT2? I`ve got plenty of MF towels, I bought a 20 pack for $5 at target and they`re the same (not paint) quality as the ones included with the ICE products.



Like I said before, Platinum Paste is one my favorites, it was super cheap at like $7 (I shoulda bought the rest of what target had when they were $5 each), and it worked as good as or better than many waxes costing way more than it. It had the right blend of carnauba and polymer blend and was in general an awesome product, if it was a bit stinky. So the other TW products may be great, I don`t know, because I`ve seen no reason to try them when they`re 2-3x as much as Platinum Paste was, and are the same price as other products I`ve used and seen others use with great results.

[RTexasF]

Your products have no presence in the detailing community. In my opinion they are meant for the Wal-Mart crowd that have no idea what a polish really does or what a wax really is. Part of that is the fault of the market itself calling its products whatever the masses want to hear. For instance, calling products "wax" when they contain none whatsoever. Calling products "polish" when they they contain no abrasives, and so on. Many are guilty of this.



You may be familiar with your products but how familiar are you with the competition? You need to bone up because TW products are considered the bottom of the barrel if true or not. There is so much out there and TW is so far behind the times in what products a true detailer needs. Your appeal is to the Satuday afternoon guy that wants to smear some goo on his ride and have it look good for two days.



Folks here that need an effective compound, polish, AIO, or sealant/wax have no reason to look your way. I, for one, certainly would not. Why? IMAGE! I grew up with TW products and frankly they weren`t very good even back then.........I`m talking back to the days of the "hard shell shine" and Simonize.