Originally Posted by
gpshumway
My father in-law was pleased with the results of the Opti-Coat I applied to his daughter`s mini-van, and asked me if I would do his cars, which I was happy to do.` So, I head to optimumcarcare.com to replenish my stock of OC2 and find a new product, Gloss-Coat in its place.` The description sounds very similar to OC2, but just to be sure I come here to check it out and find this thread.` I have to say I`m very disappointed in OPT for their decision to stop offering OC2 to the public.` Unless there is some mea-culpa from OPT, my recent purchase of power-clean will be the last product I buy from OPT.`
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I`m making this post in the hopes that OPT will reconsider.` I doubt they will, but I`m putting in the effort any way.
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IMO, this decision takes OC2 away from the market which it provides the best value - the non-enthusiast daily-driver market.` I`ve used OC2 on three vehicles, my parent`s cars and my sister-in-law`s mini-van.` None of them would spend $800 to have a pro perform the same service.` Their lack of interest and time for car care means they don`t do a proper semi-annual paint protection and they often use automatic car washes.` My parents live on a dirt road for Pete`s sake, any deep-gloss shine their car may have is ruined 30 seconds into the first time they drive it.` To all of them the immediate value is that the car is easier to keep clean, OC2`s lack of slickness is no issue and the "look" is immaterial, they`re not bothered by minor spider webbing or auto-wash induced marring, but it`s nice that the coating is more resistant than the typical asian-car paint.` They like that the fact that OC2 should prevent clear-coat failure 8 years hence, but most of them have never seen the problem even on cars they`ve neglected in the past, so its just not an issue for them.
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On the other end of the spectrum you have people like Dan.`` They`re perfectionists and are going to detial their cars at least once a year, coating or not.` While OC2 is more resistant to marring than some factory paint, it`s not impervious, so the perfectionist is going to polish it any way, and reduce the life in the process.` To them the benefits of a coating over a traditional LSP are quite minimal.` So all we have left are car-guys (and gals) with lots of money but little time who are willing to pay pro detailers to keep their cars in excellent but not show-car shape.` That seems a very small market, possibly the most profitable market, possibly not, OPT is about to find out.` There are lots of companies who`s products I like, but who`s business practices prevent me from buying the product, OPT has just been added to the list.` The fact that they have a superior product on the shelf which they refuse to sell me in order to control the market and protect other customers tells me everything I need to know.
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Before any pro-detailers try to say their services are a "good value", that point can be debated, but it ultimately only matters what the owner believes is a good value at the time of purchase.` As pros have stated in this thread $800 is a tough sell to many people who regularly employ their services, people like my SIL and parents who don`t employ pro services at all are never going to see the value in it, the sticker shock is just too great.`
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I understand the dilemma for pro detailers, ultimately coatings are not great for their business as they reduce repeat business.` An LSP that needs to be re-applied every six months has an inherent repeat business advantage.` They have to charge more for the coating for it to be viable business.` I also understand why most pros insist on paint correction before applying the coating.` They want every car that leaves the shop with their name attached to be "perfect" as their reputation is on the line.` But to people like my SIL, "perfect" has little value, they don`t even notice the small flaws, let alone are bothered by them.` The difference between a full correction and a simple paint cleaning likely doubles the cost of applying the coating.` Most of what they`re paying for is labor, not materials, and that labor is only valuble to a select few perfectionist enthusiasts.`
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I hope OPT reconsiders.` I found OC2 to be no harder to apply than KSG, the consequences of poor application may be greater, but the difficulty is not.` It`s a great product for the car guy in the family (me) to apply to their relatives cars to help them maintain appearance and value over the long term.` OPT`s proffesional customers aren`t loosing any business, the market segments are completely distinct, no overlap.` There are other ways to discipline hack professionals besides removing the product from the market.` Look at PPF, there is a well-functioning pro-installer market (though still with plenty of hacks), but the products are still available to DIY-ers.` I`d even be willing to pay a bit more for the product with the understanding that pros get a big volume discount, but removing it from the DIY market entirely is very short sighted.
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Just MHO.
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