Quote Originally Posted by DavidB



There used to be a day when Simonize was a household name, like Turtle Wax. When`s the last time anyone said "I`m going to Simonize my car today"? Thirty years ago that`s exactly what people used to say!


As funny as that is its true... at a recent detail clinic at the warehouse we had an older gentleman who wanted to know which step in the process was the `Simonize`.



Much like all cotton swabs are called q-tips, all tissues are called kleenex, all copiers are called xerox, etc Simonize became synonymous with car care. Its really a shame to see them pushing this obvious junk on infomercials... if someone had bought that name and run with it the right way it could be a very powerful thing.