Marketability of a Miami fixed based operation?

Carrera305 · 07-05-07, 05:36

Hi folks...long time lurker/fellow detail addict and first time poster looking for some insight.

Recently while working on some future business plans, I brought up to idea of a fixed based "High-end" detailing facility as part of the operation. I can't seem to notice the lack of highly trained/passionate detailers in the SE FL tri-county area. The few that there are, seem to constantly be booked. Everything else is just nothing more than a cheap car-wash.

Does anyone else see the potential and/or necessity of something that is not mobile in the area? I've read through other similar topics from the past 12 months, and really didn't get much out of it other than the overwhelmingly high amount of poor quality mobile services.

Thanks for any and all feedback.

kleraudio · 07-05-07, 06:13

Todd should be chiming in very soon...

Jim

TH0001 · 07-10-07, 07:10

I personally think thereis a high market for this type of operation and is/was something I am/was considering. I have 20-25 clients down there, and I have to make the trip from Orlando. The most common complaint I here is the lack of quality detailers down there. Shoot me a PM and we can discuss this further.

David Fermani · 07-12-07, 04:37

Coming from Michigan where mobile detailing was non-existant, I haven't seen 1 fixed location down here in S. Florida that concentrates on detailing solely. There's a ton of hand car washes that do wax jobs, but not too many detail shops. I personally think with the right location, a fixed business could do very well. The biggest thing that has been built into the Florida market is come to you washing and detailing. That's fine for the guy that wants to make a few bucks, but a fixed location with the potential to do a decent amount of volume is key to making real money. People down here are also spolied by the ease of getting their car cleaned at their home or work and I would bet that they aren't interested in going out of their way to drop their vehicle of to a shop to have it cleaned. It would most likely run more too. I think it could be a real loosing battle to open up shop here. I wish anyone luck it they try, but remember location, location location.