yellowbook online....anyone use it?

[trusteddetail]

Originally Posted by toyotaguy

just curious if anyone advertises in yellowbook ONLINE. I am supposed to have a meeting with a guy next week to set it up, 40 per month for an ad, rotation to the top of searches, yada yada, but I want to know if anyone has any results with it?

I have an ad in a yellow pages book for the last 5 months and have recieved.....ZERO phone calls from it...huge waste of money in my eyes, but I am wondering if the online deal might be better????

I've found the yellowbook online sucks but the new books are just going out now and we've already got two detailis from the printed book with a 1 inch ad.

[Holden_C04]

Originally Posted by toyotaguy

holden - not everyone wants autopian perfection...and to turn away business just because they dont want perfection would be the wrong move IMO...there is money in a lot of aspects of detailing, the pay rate stays the same, just the time and amount change...

but i canceled my appointment and did a free yellowpages ad...we will see how it goes...

Originally Posted by lecchilo

As true as that sounds, you have to think about the future. Word of mouth advertising travels FAST, and before you know it, you'll have tons of people coming to you for a price, not a service. When you quote them something else, they'll be upset. Why? Because as Holden mentioned, they're price shoppers (some are just people who don't know squat about detailing and don't feel it's worth much) and they don't care for understanding the concept of a proper detail. Then you also have to account for those people who will recommend their friends, etc. and when their friends' cars turn out nearly perfect, your services will be questionable.

This is why I always try to find some sort of middle ground. I offer 2 exterior services... 1-step polishing, which I make clear to the client will in most cases not make the paint perfect, but will significantly improve it no matter what, and multi-step polishing, which I explain as the 'as close to perfect as possible" service... this way everyone knows what to expect and what they have to pay for a certain service. I give an exact quote for 1-step over the phone because I know what I'll be doing, but require to see the car before an exact quote on multi-step (I give a range that's about $200 apart)

In short, I guess I'm just trying to warn you that your name is very important in the business, and people talk, A LOT. It might be in your best interest to start off very slow doing high paying high-quality details than being known as the guy who does great work for cheap. Hope all this makes sense

Exactly!