CAR SHOWS = swirl city - Page 2

Setec Astronomy · 04-03-07, 07:52

That is apparently the legend of Poorboy Steve, he would walk the car shows helping people deswirl their rides.

ZoranC · 04-03-07, 01:50

Quote:

Originally Posted by BigJimZ28

the best way to get customers from a car show is to
set up a display with a 1/2 polished ,1/2 swirled pannel with a sign that reads does your car look like this?
would you like it to look llike this!

and let them come to you!
that way you do not hurt there egos

That is brilliant marketing!

I.A.S. · 04-03-07, 02:17

car shows are tough IMO.....everyone there is an expert on every aspect of their own vehicle...

i usually end up doing a few trucks for some firneds of mine before they go into show and some others that are there that want stuff done at the time. But as far as going into the show and trying to get work is a waste of time

mirrorfinishman · 04-03-07, 03:59

The promotional work needs to be aimed at the owners of the show cars. And since most show car owners belong to car clubs, you would be much smarter to offer your expertise directly to car club members. You can easily do this by offering to be a guest speaker at one of their car club meetings. That way you help them help themselves and in the process, you create an image for yourself as an expert in the field of detailing.

Now that is good marketing. Hey, if you are lucky, you may even get invited to be a guest speaker on a local car show radio program.

toyotaguy · 04-04-07, 03:06

yeah but I wouldnt want to be a GUEST speaker everywhere, not making any money...I would rather sell my services to those people....especially those who think they know everything....lol

mirrorfinishman · 04-04-07, 03:28

Quote:

Originally Posted by toyotaguy

yeah but I wouldnt want to be a GUEST speaker everywhere, not making any money...I would rather sell my services to those people....especially those who think they know everything....lol

Sounds like you would rather create an image of being an expert salesman, rather than one of being an expert in the field of detailing. Everyone has their own priorities.

HenrikP · 04-04-07, 08:30

If your all about making money your on the wrong forum my friend. Sorry. The majority of the public isn't educated about swirls to the full extent. How the dealers detail their cars is just fine for 99% of the public and therefore 99% of the dealers do it this way. Yes, it would be nice if they went over and beyond but it is more efficient for them to do it that way and it saves them money.

HenrikP · 04-04-07, 08:32

Economally spending the extra labor and products would be a waste because the average consumer is already satisfied. See what I'm saying?

the other pc · 04-04-07, 08:48

Quote:

Originally Posted by mirrorfinishman

The promotional work needs to be aimed at the owners of the show cars. And since most show car owners belong to car clubs, you would be much smarter to offer your expertise directly to car club members. You can easily do this by offering to be a guest speaker at one of their car club meetings. ....

You need to choose the club wisely.

We had a detailer come to our club once. His presentation was OK. I think he made a reasonable impression on people.

I don’t know if he got even one job out of it. All the guys in our club are either cheap@$$%s or DIYs. They’re either not willing to pay what a real job costs or they just want to do it themselves.

PC.

mirrorfinishman · 04-04-07, 09:43

Quote:

Originally Posted by the other pc

We had a detailer come to our club once. His presentation was OK. I think he made a reasonable impression on people.

That is the goal. Create a reasonable impression, resulting in an image of being an expert in the field of detailing.

Speaking at a car club should not be looked at as an advertising or sales tool. It is basically just another way to share the knowledge and begin to market yourself as a true professional. It is a good way to build your reputation in the marketplace.

Nimble · 04-04-07, 09:48

Quote:

Originally Posted by Setec Astronomy

We have a little run-what-you-brung car show (static for trophy) in the middle of town here every spring, and it was almost comical watching some of the guys carefully wipe down their horribly swirled Porsches, classic Porsches and replicas, and AC Cobras and replicas, many of them with a high-end detail spray which shall remain nameless lest we start an argument.

Does it rhyme with Drano?

Kafn8td · 04-04-07, 11:42

We paid GregCavi to come to a club meeting and pass on the knowledge. He had a great presentation and we actually did hands on detailing.

Most of us are DIY'ers, but to most of us that's the fun of owning nice cars.