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Originally Posted by lecchilo what do you mean put a TM behind it? couldn't someone just do the same and say they did it first? |
Yes they could. The simplest thing to do is take your logo and have it notarized to establish an origination date.
When I first started looking into establishing a new brand, I, like you, assumed it was some complicated process. It ain't. This isn't 100% foolproof, but to see if anyone else has trademarked it, take a look at
United States Patent and Trademark Office Home Page , then run in through all the search engines you can think of, going deep into the results. That's not a guarantee that nobody uses it, but it's free. An ad agency would charge thousands of dollars for a search and a guarantee, but as a small business, you probably don't need to go to that extent. The above website also has all the information you need.