Quote:
Originally posted by joburnet whew...I was thinking how am I gonna compete with this. This is a much better detail then the 5 hour detail I charge $195 for.
13 hours is a long time to spend on one car but I was impressed with the results, especially the door jambs, good job. |
Hello,
You bring up a great topic, especially for professionals, and that is: "Just how much should I charge for a full detail?" Yet this also brings up another questions (perhaps more than one) which is: "Just what is a FULL detail?"
I believe if there can be an industry standard of what makes up a "full" detail then I also believe detailers could get paid fairly. To me a full detail includes:
Engine cleaning and dressing (more should be charged if they wish the engine to be highly detailed)
Wheels cleaned and polished
Wheel wells cleaned
Tires cleaned and dressed (spare tire also if exposed)
Paint polished (If road tar, overspray or sap is present in heavy forms then charge should be extra/also charge extra for more than 2 polishing steps)
Paint is sealed (personal preference to charge extra if a sealant is used)
Clean and Dress trim
Any metal work polished (aluminum wheels and such if in bad shape should include an extra charge)
Convertible tops cleaned and re-sealed
Trunk area cleaned (shampoo if needed)
All rubber seals cleaned
Door jambs cleaned
Carpets shampooed/Scotchguarded
Leather cleaned/treated
Vinyl cleaned and treated if needed
Headliner cleaned
Now the above list will always vary somewhat from detailer to detailer, as some may do engines others may not BUT a full detail should mean a FULL detail and not a "wash and wax, vacuum and
interior dressing for $75.00" There is no way someone can spend 5 hours on a car, get $75 for it and perform great work PLUS make a living at it. Nor should the customer pay $75 for hack work that was done in an hour and a half
Of course you can only charge what the market in your area will bear but you need to make not only your money back, meaning what it cost you to perform the service, and not just your supplies but think about the gas it takes to get you there, insurance, etc. and then you need to include your profit. I love detailing because I get a great joy out of it BUT "joy" will not pay my bills (I only wish!).
Doing alot of car washing at $30 is OK if you spend about an hour on each car. Doing washing on cars for $40 to $45 is excellant if spending again about an hour on each vehicle (large and/or really filthy vehicles should have an extra charge) So when I detail I want to make no lower than $50 an hour, a 5 hour detail then should be around $250.00. If doing the same detail for $195.00 then you are making around $38 an hour, which is not bad money but will it make you a profit?
Just my $.02.....thoughts anyone?
Anthony