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Originally Posted by DantheMan Wow.
A little higher than I was expecting, considering the whole sampler was only $40. And they obviously aren't selling as expected considering they're still available.. |
Please don't insult me with your speculation.
I timed release of these products based on remaining volume of the sampler. We made nearly 900 and have a few left.
The pricing of the product is based on cost per use. In the smaller size, PGP is priced at $1.75 per use. In the larger size, the price goes down to $1.25. This should be compared to a leading commercial brand, such as Meguiar's #21, which we estimates costs more than $2.00 per use:
- Product
- Applicators
- Towel use (including washing the towels)
If you look at the price simply based on a dollar value, I think you're missing the point.
In addition to the sealant itself, we offer a premium applicator and a full color 24 page manual. The competitive products do not provide the same (to my knowledge).
While we realize the cost of entry into Ultima is higher than some people are used to, so is the development, marketing and legal. We're proud of the products we've created and stand behind them with the best support and warranty available.