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02-14-07, 07:03
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#1 (permalink)
| | Administrator
DavidB is offline
Join Date: Mar 2001 Location: Autopia... Where else! Posts: 6,421 | RDF is ULTIMA(tm)
With Polycharger now released and in manufacturing, I can now turn my attention back to RDF (Red Dot Formula).
I mentioned a few months back that RDF is not the real name of this product line. It's time to announce the true product brand:
ULTIMA(tm)
The RDF code name came from an element in the ULTIMA logo, the red dot.
Why ULTIMA?
ULTIMA came as a result of my wanting a better product line... the best product line. My requirement was that every single protection product in the new line use true "polymer sealant" technology. Several chemists told me that what I wanted, for example the Tire & Trim Sealant, was impossible. One chemist, either unafraid or too stupid to know any better (I think it is the former), said he could do it. That man is Rick Vaal of Four Star Products.
Now, Rick and I have never worked together, but we soon found out we had something in common. If it ain’t right, stay up all night until it is! Rick has been amazing at taking some of my screwball ideas and making them work. For example, I want a car wash soap that will flood the neighborhood with suds and yet still rinse off easily… and it better not dull my finish! Rick did it! The ULTIMA wash soap is an amazing formulation that works, feels and smells like no other car wash soap I’ve ever used.
Who Owns ULTIMA?
People are going to ask this, so I might as well address it up front. The ULTIMA brand is owned by Premium Auto Care, LLC. This partnership and its operating agreement is being established specifically for the sales and distribution of the ULTIMA and Polycharger brands. Four Star Products has the exclusive chemical manufacturing agreement for these brands.
As part of the agreement, all ULTIMA formulations are new. It was my requirement that NOTHING start from existing formulations. I wanted new thinking, new chemicals and new manufacturing techniques. To this end, we have pushed the envelope in some key areas that will blow people’s minds in the coming months.
Where Will ULTIMA Be Sold?
ULTIMA is being designed as a product line for distribution in retail, boutiques and through internet retailers. This was the primary reason for creating a new company that owns the brand. ALL sales channels will receive the same pricing structure and will qualify for the same marketing programs.
When Will ULTIMA Be Ready?
The current target for the first five products is 1 April, 2007. However, as we experienced with Polycharger, delays by printers and packaging providers are not always in your control. What is in my control is quality, and ULTIMA will not go out the door until it is perfect.
About The ULTIMA Logo
The ULTIMA logo was created by an architect. I wanted a logo with a design that people could look at and say “Hmm, isn’t that interesting!”. The font type had to be unique. I wanted a modern Asian style… after several designers failed… miserably… I finally got what I wanted.
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02-14-07, 07:06
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#2 (permalink)
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ufgtrs2007 is offline
Join Date: Dec 2004 Posts: 10 | Re: RDF is ULTIMA(tm)
Can't wait to give this a try! | |
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02-14-07, 07:17
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#3 (permalink)
| | is this thing on?
Pennypacker is offline
Join Date: Jan 2004 Location: Walnut Creek, CA Posts: 862 | Re: RDF is ULTIMA(tm)
Oh my..I can feel my wallet getting thinner already lol. Looking forward to trying some of the new products! I like the logo, too! 
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02-14-07, 10:21
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#4 (permalink)
| | No prep, no pride!
a.k.a. Patrick is offline
Join Date: Mar 2004 Location: Thousand Oaks, Ca Posts: 4,519 | Re: RDF is ULTIMA(tm)
Congrats David!
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Owner Excel Detail & Car Care Products. Just an enthusiastic detailer, providing professional services.
You-Dee-M'er... | |
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02-15-07, 07:07
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#5 (permalink)
| | AKA Bajapat
holland_patrick is offline
Join Date: Nov 2004 Location: hartford ct Posts: 1,425 | Re: RDF is ULTIMA(tm)
Great I loved the first version
I wounder what this will be like..
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02-15-07, 08:16
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#6 (permalink)
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buzzb is offline
Join Date: Apr 2003 Location: Atlanta, GA Posts: 172 | Re: RDF is ULTIMA(tm)
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02-15-07, 09:50
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#7 (permalink)
| | Registered User
Surfer is offline
Join Date: Jan 2006 Location: Boca Raton, FL Posts: 590 | Re: RDF is ULTIMA(tm)
Nobody answered my questions on other post but is this trim formula supposed to bring back nice black look to slightly faded trim while sealing and protecting at the same time? | |
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02-16-07, 07:25
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#8 (permalink)
| | Beach Bum Detailer
Joshua312 is offline
Join Date: Aug 2005 Location: West Michigan Posts: 2,787 | Re: RDF is ULTIMA(tm)
Not to go off topic but the first time I glanced at the logo it reminded me of those Tampax or whatever commercials they play on TV 
Can't wait till these products are released, I absolutely loved them during the Beta testing | |
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02-16-07, 07:28
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#9 (permalink)
| | Not too old to learn.
RTexasF is offline
Join Date: Apr 2005 Location: Brownsville TX Posts: 778 | Re: RDF is ULTIMA(tm)
I look forward to more information on the various products and their release & pricing of course. | |
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02-16-07, 09:16
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#10 (permalink)
| | Senior Moderator
Pats300zx is online now Join Date: Dec 2001 Location: West Chester, Pa. Posts: 6,386 | Re: RDF is ULTIMA(tm)
Awesome David. I look forward to the release of the new products.  | |
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02-16-07, 09:51
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#11 (permalink)
| | More cams = more fun
n2_space is offline
Join Date: Jul 2002 Location: Indianapolis Posts: 531 | Re: RDF is ULTIMA(tm)
Awesome! I loved the beta testing, especially the Tire and Trim dressing. I will be getting more 
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02-16-07, 10:43
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#12 (permalink)
| | Administrator
DavidB is offline
Join Date: Mar 2001 Location: Autopia... Where else! Posts: 6,421 | Re: RDF is ULTIMA(tm)
Quote: |
Originally Posted by Joshua312 Not to go off topic but the first time I glanced at the logo it reminded me of those Tampax or whatever commercials they play on TV | LOL... I don't think you'll be confused about what this is for when you see the packaging.
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