The True Cost of Car Care

[DavidB]

The cost of automotive appearance care keeps going up... or does it?

These days, an average bottle of Joe Consumer grade car wax, like Meguiar’s NXT Tech Wax, is now $15, while the boutique brands have shot up over $30 per bottle. What is a bottle or jar of car wax really worth? What is the true cost, the cost per application? Let’s explore these questions and learn more about Ultima.

As the cost of new vehicles continues to increase, so does the potential cost of automotive appearance care. Car manufactures consistently put more money into paint appearance than any other single system. That’s because most buyers put more emphasis on how the car looks than any other single factor.

As paint technology improves, paint correction and protection products also improve. Car care companies invest millions of dollars each year in the research and development of new products that make your new or old car easier to maintain. Many of the products on the market are hype and don’t live up to their claims, but a few do.

This year Premium Finish Care, LLC introduced a new line of car care products called Ultima. Ultima is the first complete line of wipe-on, walk-away protection. That means there’s no heavy rubbing to apply the product, and absolutely no second step to buff off the product. Simply wipe the product on, and you’re finished!

The Ultima product line offers three sealant systems that cover all of the surfaces of your car:

Ultima Paint Guard Plus
Ultima Tire & Trim Guard Plus
Ultima Interior Guard Plus.

Ultima products are pure sealant technology. Unlike traditional paint sealants and waxes, Ultima products are clear and contain no fillers. On average, Ultima products have 15 to 20 times the concentration of polymers (the active protective ingredient) of a cream or paste product. You do the math… to buy the same amount of “regular product protection” you would spend $450 or more. Plus, Ultima is a green product. With nothing to wipe away, nothing is washed out of your towels and flushed down the sewer.

The true beauty of Ultima sealant protection is what it saves you. Because the products are so easy to apply and so long-lasting, Ultima saves you time. Isn’t time the most valuable thing of all?

The typical application time for Ultima Paint Guard Plus (once the paint is clean and dry) is less than ten minutes. You simply wipe it on with the applicator provided and walk away. There is no heavy rubbing and buffing. In most cases, the product is completely dry to the touch in less than an hour (high humidity and applying too much product affect drying time).

Ultima Tire & Trim Guard Plus, the first true sealant product for tires, trim, wheels and your engine, is equally easy to apply. Simply wipe it on a clean, dry surface and you’re finished. Additional wiping or buffing is not required. Unlike any previous product for tire and trim finishes, Ultima Tire & Trim Guard Plus dries completely. It does not leave a greasy, oily finish that attracts more dust and grime.

If application ease is not enough, Ultima products are guaranteed to last longer than anything else on the market. How long do they last? In our tests, Ultima Paint Guard Plus continued to bead water and feel slick for more than six months in the worst road and weather conditions imaginable.

I realize that other products make wild claims of “life time” or “a year or more”, but those claims are not real and cannot be substantiated. We measure Ultima durability by how nice your paint looks, how nice it feels (slick, smooth), and how well it washes up, even with harsh household detergents like Dawn dishwashing liquid. In our harsh environment, vehicles need regular cleaning and protection. Ultima makes it fast and easy.

After treating with Ultima, long lasting results can be seen by the way your car cleans up when you wash it. With Ultima, your paint will bead water like crazy and shine for months and months, even if you scrub it with Dawn dishwashing liquid. By the way, we don’t prescribe washing with Dawn dishwashing detergent regularly, but sometimes your car gets really filthy and needs a good scrubbing. Ultima Paint Guard Plus is tough enough to stand up to aggressive cleaning. It just keeps on beading and shining month after month.

With Ultima Tire & Trim Guard Plus your tires and trim will continue to look dark and have a satin sheen longer than you ever imagined. This product isn’t just for tires and trim. Use it on your wheels, your engine, bimini tops, vinyl convertible tops, wheel wells, chrome, stainless steel and polished aluminum for amazing protection on all of these surfaces. The product tolerates heat in excess of 400 degrees and it isn’t affected by detergent based engine cleaners. Go ahead… scrub it down! The Ultima protection will still be there.

With Ultima Interior Guard Plus your vehicle’s interior will attract less dust and will clean up with little more than a damp towel. Once treated, your interior surfaces are not affected by water, body salt, and the normal food, makeup, lotions and other grime that’s brought into the car. Again, the long lasting nature of Ultima products saves you time; and time is money!

Ultima products are ultra concentrated. A single bottle of Ultima Tire & Trim Guard Plus will treat about 50 tires and wheels. Compare this to a traditional treatment of “Tire Dressing” and “Wheel Wax”. By my estimate, you would need two or three 16 ounce bottles of tire dressing (about $12 each) and one jar of Wheel Wax (about $15) to get the same number of applications containing in a single bottle of Ultima Tire & Trim Guard Plus. But wait, when comparing Ultima to everything else available, the number of applications per bottle is not a true head-on comparison.

All Ultima products are very durable. Ultima Tire & Trim Guard Plus, for example, lasts four times longer than the best wheel dressing we could find and six times longer than all of the “Wheel Wax” products we tested. To be fair, traditional tire and wheel protection products are more than four times more expensive than Ultima. Plus, Ultima saves you time because it’s so easy to apply.

A single bottle of each Ultima sealant product is designed to last a family with two cars a full year or more. If you’re a fanatic about the appearance of your car, you can apply our clear sealants every month (it takes about an hour to cover everything) and you will still have product left over at the end of the year. It’s very economical, the appearance results are amazing, and the level of protection cannot be matched by any other product available on the market today.

We do not claim miracles or magic. Ultima is simply the next generation of car care excellence, designed to be easier to use and longer lasting than any other products available. Your time is worth Ultima and your car is worth Ultima.

We back our claims with a 100% money back guarantee. If you don’t absolutely love our products, simply return them and we’ll cheerfully refund 100% of the product purchase price.