haha, I remember reading about this. Also, did anyone read the story about that CUV Chevy was promoting in the UK? Basically, they covered the whole thing in the scratch-off latex paint, parked it on top of a bunch of pennies.
People were supposed to scratch off the paint until someone was a winner. Oh my, hundreds of people scratching at the paint with pennies. I don't think I need to say anything further
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