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Old 10-05-05, 08:37   #1 (permalink)
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This is AMAZING

Check this out

http://www.imediaconnection.com/cont...3/honda_ad.swf
 
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Old 10-05-05, 08:43   #2 (permalink)
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woo! it's been a while since I saw that but it's amazing every time. none of that was digital or camera tricks. it was all real. amazing stuff.
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Old 10-05-05, 08:45   #3 (permalink)
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The clever two-minute Honda "COG" commercial is a real-time creation that took seven painstaking months to prepare - and 606 video takes - that results in a mesmerizing chain reaction that will leave you scratching your head.

The $1 million commercial was produced by Wieden and Kennedy UK, and features a collection of 85 ball bearings, levers, wiper blades, tires, mufflers, and other car parts all coming together to seamlessly trigger dozens of events to promote the reliability of Honda's 2003 Accord.

Actual filming was performed over four near-sleepless days in a Paris studio, after one month of script approval, two months of concept drawings and four months of development and testing.

One of the more surprising things about the ad is that there were no animated tricks used in its production. Although it would have been much easier to manipulate the ad by using computer graphics, every complex event took place in a single, uninterrupted two-minute sequence.
I'm still perplexed as to how they made the "visible" electric current that powered the wipers.
 
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Old 10-05-05, 08:48   #4 (permalink)
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Yea, that was awesome. Supposedly that was done without using computer graphics, all parts seen are from a Euro Accord. I was was hoping that the car would come to the US, it's really nice for a wagon.
 
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Old 10-05-05, 09:14   #5 (permalink)
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it has a really nice paint on it by the way, and very nice gloss, oh yeah about the comercial, absolutly stunning.
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Old 10-05-05, 09:24   #6 (permalink)
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Quote:
Originally Posted by truzoom
I'm still perplexed as to how they made the "visible" electric current that powered the wipers.
I'm more perplexed as to how they defied the rules of gravity and got unpowered wheels & tires to roll up hill.
 
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Old 10-05-05, 09:28   #7 (permalink)
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Originally Posted by Mikeyc
I'm more perplexed as to how they defied the rules of gravity and got unpowered wheels & tires to roll up hill.
not defied. used to their advantage. strategically placed weights.
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Old 10-05-05, 09:30   #8 (permalink)
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Check what?

EDIT: Ok, based on everyone's comments I searched and found the commercial...but for me, Anthony's original post has no link or nuttin'.
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Last edited by Setec Astronomy : 10-05-05 at 10:09.
 
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Old 10-05-05, 10:08   #9 (permalink)
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Quote:
Originally Posted by truzoom
I'm still perplexed as to how they made the "visible" electric current that powered the wipers.
Huh? I thought the washers sprayed on the windshield and turned on the rain-sensing wipers.
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Old 10-05-05, 10:26   #10 (permalink)
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Quote:
Originally Posted by Setec Astronomy
Huh? I thought the washers sprayed on the windshield and turned on the rain-sensing wipers.

oH!
 
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Old 10-05-05, 11:11   #11 (permalink)
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I want to know how long it took to design and test that entire system. Pretty neat.
 
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Old 10-05-05, 11:31   #12 (permalink)
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MorBid, I read somewhere they tried it 600 times before it all worked like planned.
 
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