Publicising Eco Friendly?

[Bigpikle]

Just adding some info to my website regarding eco friendly techniques, and was wondering how people publicised this aspect of their business?

I want to put in a write up of what it really means, so am wondering how you describe what it is and why, and the benefits etc from your customers point of view. I am also wondering how I make sure I dont make claims about products etc that might turn out to be untrue.

Any tips on how we do this? I'm conscious linking to everyones websites etc might get us in trouble with the mods, but I'd love to find out more about how you present this aspect of your business.

thanks

Damon

[Relaited]

Damon,

I have spent the last couple years getting a bunch of free PR. I do a lot of Charity Car Washes, many are at City Hall. I get in the newspaper and on their City TV.

Claim what the products claim from a reputable supplier, should be OK.

I have found that the biggest fans of your going green will be Cities, Property Owners / Managers, Home Owners Associations, etc. The customers really don't care as much. But, in a birds of a feather flock together, we have had some traction from Green & Eco groups, go and do a demo at their meeting, etc.

Good Luck,

jim