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Re: So what is Eco?
I believe in 2009 & 10 that the Industry will not have a choice on going green to a certain standard. The NPDES Permit in the US is requiring change. Moving from Waste Water Containment towards Contamination Capture. Once this occurs, a base level of "green" will occur. By many definitions, the whole industry will be green.
I don't think this is a big win for customers, honestly do not think they care all that much.
But, if you want to get into a certain commercial property, or home owners association , then I think it is go green or go home stuff.
I believe the other compelling event driving change is that being an Eco Detailer actually costs less in terms of the equipment required to support the model, and the overall time. I say overall as you need to factor in the wash mat set up, pick up, waste water discharge, etc.
IMHO,
jim
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