Want to Make Much Much More Than You Currently Do?

[David Fermani]

I agree, but selling comes way before picking your team players, motivation, and leading by example in relation to immediately increasing profit.

[Custom Detail]

Sure, I've learned lots on various forums about fine tuning my quality, technique and product knowledge. I learned a whole nothing about making more money like the subject of this thread mentions. I have a hard time counting on 1 hand the number of people on all the detailing forums combined that I look up to for being able to maximize their earning potential doing detailing. Pretty much all the forums consist of people who are 1 man operators that aren't in it for the long haul or just scrape by with the same dead regiment day after day. If someone wants to maximize their income, learn the critical fundamentals of how to sell. Without basic selling knowledge(like overcoming objections, upselling, prospecting, customer service), you're more or less an order taker in my book.

I bet it's hard to find a hat that fits

[MichaelM]

Originally Posted by David Fermani

I have a hard time counting on 1 hand the number of people on all the detailing forums combined that I look up to for being able to maximize their earning potential doing detailing. Pretty much all the forums consist of people who are 1 man operators that aren't in it for the long haul or just scrape by with the same dead regiment day after day.

Sadly I agree with you. I think this forum in particular is more geared towards that kind of "professional". Because of that, and the often closed minded attitude that comes with it, a lot of the true business people don't post here. I know I rarely post here because of it. They are out there though. I can think of a few on Mobilworks off the top of my head but even there some of the busiest seem to remain anonymous.

[MichaelM]

Originally Posted by David Fermani

If someone wants to maximize their income, learn the critical fundamentals of how to sell. Without basic selling knowledge(like overcoming objections, upselling, prospecting, customer service), you're more or less an order taker in my book.

Forgot to mention, you can learn that info in books as well. "The Little Red Book of Selling" by Gitomer is a good one to start with.

On books vs. being taught. It just comes down to how people learn best. Not everyone needs to be spoon-fed.

[Jean-Claude]

Actually, before I went pro in my detailing I read a book called Exceeding Customer Expectations by Kirk Kazanjian. It's based on the Enterprise Car rental company business plan and owner. Nothing too major or too new. But it reaffirms a certain attitude to have.

[unleashedfury]

I Agree with both.

You can learn from books. True very true.

David F. Said You learn more by doing vs. Reading Very very true.

You can only read so many books and get so many techniques from books but its until you apply them and see what works and what dosen't work before you can justify what you learned.

[David Fermani]

Anyone ever wonder how some shoomie in a bad suit that knows close to Zero about Car Care can sell a $500 paint protection warranties all month long to someone buying a $14,000 Focus, but many Professional Detailers have a hard time getting more than $75 for a Wash & Wax? You can be the best detailer in your state, but if you can't sell how good you are, you'll never grow as a business person.

[brwill2005]

Originally Posted by David Fermani

Anyone ever wonder how some shoomie in a bad suit that knows close to Zero about Car Care can sell a $500 paint protection warranties all month long to someone buying a $14,000 Focus, but many Professional Detailers have a hard time getting more than $75 for a Wash & Wax? You can be the best detailer in your state, but if you can't sell how good you are, you'll never grow as a business person.

Easy, because it is usually financed into the deal, and ads maybe 50 cents to their monthly payment. I agree selling is a big part of the equation, but if you offer a product or service that is a great value, it is not hard to sell. The hard part is thinking big, and taking the calculated risk of investing lots of capital in a big operation. We all know that you owned this fantastic money printing detail shop years ago; there is no need to rub it in our faces on a monthly basis. If you learned more selling cars than going to college, than you must have not put much effort into learning what was being taught to you.

[yakky]

Originally Posted by David Fermani

Anyone ever wonder how some shoomie in a bad suit that knows close to Zero about Car Care can sell a $500 paint protection warranties all month long to someone buying a $14,000 Focus, but many Professional Detailers have a hard time getting more than $75 for a Wash & Wax? You can be the best detailer in your state, but if you can't sell how good you are, you'll never grow as a business person.

Pressure and scare tactics 101?

[David Fermani]

Originally Posted by brwill2005

Easy, because it is usually financed into the deal, and ads maybe 50 cents to their monthly payment.

Wrong. A $500 increase will add roughly $25 per month on a 5 year purchase.. On many leases, it can’t be rolled in because it can’t be residualized. Big difference from 50 cents right?

Originally Posted by brwill2005

I agree selling is a big part of the equation, but if you offer a product or service that is a great value, it is not hard to sell.

Right, but there’s tons of people that offer great products/service, but can’t sell and this ultimately leaves money on the table. No matter how good or how much value is perceived in a product/service, it won’t sell itself on its own. Don’t you agree?

Originally Posted by brwill2005

The hard part is thinking big, and taking the calculated risk of investing lots of capital in a big operation.

I disagree. I don’t think it takes that much money to open up a successful and profitable detail operation. A lot less than most think actually. You could build the largest and greatest shop, but if you can’t fill it will work and vision, it will no doubt fail.

Originally Posted by brwill2005

We all know that you owned this fantastic money printing detail shop years ago; there is no need to rub it in our faces on a monthly basis.

I don’t purposefully do this. I only speak from direct experience and accomplishments. Others speak from their butts and have no experience running a thriving, successful business. If someone like you is confident with their success, there no need to feel threatened by what I write.

Originally Posted by brwill2005

If you learned more selling cars than going to college, than you must have not put much effort into learning what was being taught to you.

You’re right. I didn’t put 100% effort into it. I was more interested in getting finished and getting out into the “real world”.

Brad - You have a college degree and have been detailing 7 years. How has college helped you attain the goals you have thus far? Could you be where you are today in business if you didn’t get this education? How have you positioned yourself to maximize your profitability and has college helped? Will you be doing mobile detailing long term or will you expand your business in other ways? If so, how?

[David Fermani]

Originally Posted by yakky

Pressure and scare tactics 101?

In some places no doubt. In others people don't even know what they're getting. But, I've seen it professionally sold at multiple levels and if done professionally, it can be very lucrative.

[JuneBug]

OK - when something can be answered by a simple Google search for a Loan Calculator - I'm in. Here's what was previously said:

Originally Posted by brwill2005
Easy, because it is usually financed into the deal, and ads maybe 50 cents to their monthly payment.

Wrong. A $500 increase will add roughly $25 per month on a 5 year purchase.. On many leases, it can’t be rolled in because it can’t be residualized. Big difference from 50 cents right?

Remember - we're talk $14,000 @ 60 months - I figued 5.9% and it's $270.01 per month, add $500 and it's $279.65 per month - so that Paint Package is another $9.64 per month for a total of $578.40 if you pay it through.

So the sales guy says 500 over 5 years is just a few cents a day and some anxious to show off their new car guy says - sure man, hook me up!