Suggestions?

HCAutospa · 10-19-09, 05:40

Hey everyone. I have been in this shop now for 2 months. It is located in a buisness park in the parking garage so i am surrounded by customers everyday, but my numbers have been on a roller coster week by week. I have a couple different options from a $10 outside hand wash to a $175 full detail(minus engine bay). Any good ideas how to push people more for the full detail rather than just a vacuuming. And also anyways to get those weekly numbers a little more stable. getting a little nervous with winter coming.

Jean-Claude · 10-19-09, 07:05

Two months is not a lot of time to get slammed for a new company. With time and quality work comes referrals and more work.

For the clients who are there and you want to up sell work, do just that. Up sell your work. The only way to do it is to convince people why they could use that extra work. Be a sales person. If you are not a good sales person and you don't have the money to hire a good one you are putting yourself in a bad spot. Being an owner/operator means you need to do everything well.

**understand I am not suggesting you lie to your client about services. But if they want their car shiny don't just say ok well wax her up. Explain how the extra services benefit them.**

JohnKleven · 10-19-09, 07:39

I only recommend a full detail when it's needed. Usually with a new customer we will perform a full detail with paint correction, and then perform regular maintenance. It's important to let a customer know that a simple wash service is a maintenance service, and it will not correct any paint issues and will not include any detail work. Your customers will appreciate you selling them the correct service for their needs.

John

slp123 · 10-20-09, 08:44

Educate the customer on the features and benefits of your other services. Show them their hazy, swirled paint and explain to them how it happens and what will need to be done to correct it.

Education can be your low/moderate pressure sales tactic and is quite effective if used correctly

yakky · 10-20-09, 10:27

I've read about some pros offering to do a sample correction on a small area to show how the correction will look. If the paint is like most cars, that perfect rectangle is going to drive the owner crazy

JimmyCutlass · 10-20-09, 10:33

Quote:

Originally Posted by yakky

I've read about some pros offering to do a sample correction on a small area to show how the correction will look. If the paint is like most cars, that perfect rectangle is going to drive the owner crazy

That's a good idea. That is why I performed paint correction on 1/2 of my parents' Saturn boot and bonnet. I waxed it and have left it as a marketing ploy.